The Secret of Apple’s iPhone App Store Success

Author: Jake Saunders, Vice President of Forecasting

Published: 25 Feb 2010

There has been a lot of discussion of what the secret of Apple’s iPhone App Store’s success is. There have been many references to the 100,000 applications that have been developed and the well-established community of software developers, largely based in the sunshine state of California, but there are a few other factors that have played a role in Apple’s success in this regard. Apple’s iPhone App Store has been up and running since July 2008. After surveying some of the other branded application stores out there, it has become clear that Apple’s competition doesn’t have the right mixture of product strategy, infrastructure, and software in place to make it a wholly satisfying experience. Why has the iPhone been so successful?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service.

Contact a representative about service purchasing options.