Pages

38

Deliverables

Released

4Q 2010

Product Code

RR-BAR-10

Price

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After a difficult 2008 and a slow start in 2009, retailers, manufacturers, and other core end users are slowly returning to IT spending/investment (though at reduced levels). The trend continued throughout 2010 with key leading vendors reporting very strong quarter-over-quarter growth rates compared to 2009, including robust growth for product categories that were hit hard with double-digit losses in 2009 such as laser scanners. Handheld barcode scanner market revenue dipped more than 20% from 2008 to 2009, but it rebounding in 2010. Stationary scanner markets experienced a greater revenue decline from 2008-2009 compared to handheld scanners, roughly a 30% reduction. ABI Research expects the handheld barcode scanner market to grow by roughly 12% in 2010 and by 10% next year; 7% annual revenue growth is predicted for the stationary/hands-free barcode scanner market.

This study provides a deep understanding of the market size, growth factors, key trends, competitive observations and overall market dynamics for the barcode scanner space. Following a high level introduction, the other sections of the report cover the technology, vertical markets, and high-level value chain and competitive landscape summary. Market forecasts are provided for handheld (laser, linear, 2D imager, and pen/wand) and stationary/fixed position/hands-free (industrial laser, industrial imager, and POS) barcode scanner. The report forecast segmentation is granular and varies by product category, and includes unit shipment and revenues by product category/technology, region and vertical market.

What Questions Does This Report Answer?

• What are and will be the key drivers of overall barcode scanner market growth?
• How is the barcode scanner market evolving and what is important to this evolution?
• What is the barcode scanner market growth forecast between now and 2015 for the key technologies, verticals and regional markets?

Who Needs This Report?

• Handheld barcode scanner manufacturers
• Stationary/fixed position barcode scanner manufacturers
• Industry associations
• Standards bodies
• Enterprise and government end-users
• Investment firms and financial analysts
• RFID and related AIDC technology vendors and solutions providers
• Value Added Resellers (VARs)
• Distributors/Value Added Distributors (VADs)