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What Applications Must Developers Create to Drive Value?

Authors: Jake Saunders, Vice President of Forecasting
Bhavya Khanna, Research Analyst, Wireless

Published: 02 Feb 2010

Although third-party application stores, such as Handango and My-Symbian.com, have been selling downloadable apps for some time, the most dominant application store is Apple’s iTunes App Store. At the end September-2009, Apple announced that an accumulated two billion apps have been downloaded. More than ninety-five thousand apps are available to fifty-five million iPhone and iPod touch customers worldwide with over one hundred and twenty-seven thousand developers in Apple's iPhone Developer Program. This is a remarkable success story that contains specific positive feedback loops that other smartphone makers must take heed of in order to remain competitive in this market.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service.

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