How to Talk to Your Customers about the Birds and the Trees

Author: Michael Morgan, Senior Analyst, Mobile Devices

Published: 07 Jan 2010

When it comes to establishing and demonstrating green credentials, many mobile operators and handset vendors are still testing the waters to find effective methods that will be both heard and understood by consumers at large. In fact, many market participants are still trying to determine if the cost and effort of developing a green message is even worth the effort. Green initiatives are still in a nascent stage with no globally unified set of regulations or standards that directly address the greening of mobile operators and handset vendors. How, then, can handset vendors and mobile operators effectively help guide consumers through this fractured set of messages and options being delivered to them on a daily basis?

The full text of this Insight is available to subscribers of the Smartphones & Mobile Devices Research Service and the Clean Telecoms Research Service.

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