Automotive Telematics

Embedded, Hybrid, Portable, and Converged Solutions

Research Report

Pages
107
Deliverables
Released
3Q 2010
Product Code
RR-TELE-10
Price
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Consumer telematics systems are gaining momentum due to the growing awareness of the benefits of positioning and communications technologies in cars for improved safety, security, maintenance, convenience, infotainment, and cost savings. Toyota launched telematics services in the US and China in 2009, and Ford continues to extend its SYNC service in the US, with introduction in Europe planned. Government regulation is an important driver in Europe and Brazil.

This study examines consumer telematics hardware form factors, features, trends, drivers and barriers. It describes the telematics ecosystem and value chain and provides strategic recommendations. The study contains forecasts by region for shipments and revenues of embedded and hybrid OEM, aftermarket, portable and converged systems and services.

What Questions Does This Report Answer?

  • What are the forecasts for telematics shipments and revenues?
  • What are the main aftermarket telematics applications?
  • What are the main barriers and drivers for the uptake of consumer telematics and applications?
  • What are the main components of a consumer telematics solution?
  • What is the status of consumer telematics in North America, Europe and Asia-Pacific?
  • What will be the impact of the European eCall project and the telematics regulation in Brazil?
  • Which consumer telematics applications will be most successful in the future?
  • Which consumer telematics form factors will be most successful in the future?
  • Which pricing and business models will be adopted?
  • Which technologies are used in consumer telematics systems?
  • Which telematics standardization initiatives have been launched?
  • Who are the main players in OEM, aftermarket, portable and converged consumer telematics markets?

Who Needs This Report?

  • Automotive operating software vendors
  • Call centers
  • Car manufacturers
  • Cellular carriers and MVNOs
  • Cellular module vendors
  • Governments
  • GPS semiconductor vendors
  • Handset manufacturers
  • LBS solution vendors
  • PND vendors
  • Standards organizations
  • Telematics service providers

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Market Share and Regional Differences
  • Executive Brief: Drivers
  • Executive Brief: Barriers
  • Executive Brief: Summary and Strategic Recommendations
  • Charts 1.1 Consumer Telematics Subscribers by Region, World Market, Forecast: 2008 to 2015

Section 1.
Executive Summary

1.1. Main Consumer Telematics Market Trends
1.1.1. Recovery from the Recession
1.1.2. Government regulation
1.1.3. Smartphone Integration and Open Platforms
1.1.4. Developing Markets
1.1.5. Internet Access
1.1.6. Driver Behavior Monitoring Solutions
1.2. Drivers and Barriers
1.3. Regional Differences and Competitive Environment
1.4. Forecasts

Section 2.
Recommendations

2.1. General Recommendations
2.2. Recommendations for Car Manufacturers
2.3. Recommendations for Telematics Service Providers and Tier-Ones
2.4. Recommendations for Carriers, MVNOs, and Connectivity Providers
2.5. Recommendations for Governments and Regulators

Section 3.
Consumer Telematics Services

3.1. Definition and Scope of Consumer Telematics
3.2. Consumer Telematics Applications and Services
3.2.1. Safety and Security Applications
3.2.1.1. Emergency Calling (eCall)
3.2.1.2. Roadside Assistance/Breakdown Call (bCall)
3.2.1.3. Stolen Vehicle Tracking and Recovery/Geofencing
3.2.1.4. Driver Behavior Monitoring
3.2.1.5. Remote Slowdown and Immobilization
3.2.2. Connected Infotainment Applications
3.2.2.1. Off-Board and Hybrid Navigation
3.2.2.2. Concierge Services
3.2.2.3. Online Services and Multimedia
3.3. Cost-Saving Applications
3.3.1. Pay-as-You-Drive Insurance
3.3.2. Eco Applications
3.4. Convenience Applications
3.4.1. Remote Diagnostics and Maintenance
3.4.2. Electronic Toll Collection and Congestion Charging
3.4.3. Remote Door Lock/Unlock

Section 4.
Consumer Telematics Technology

4.1. Consumer Telematics System Components
4.1.1. Telematics Control Unit
4.1.2. Crash Sensors
4.1.3. Car Interfaces
4.1.3.1. CAN bus
4.1.3.2. On-Board Diagnostics-II Bus
4.2. Positioning Technologies
4.2.1. Satellite Positioning Technologies
4.2.1.1. GPS
4.2.1.2. Galileo
4.2.1.3. GLONASS
4.2.1.4. Compass
4.2.2. Other Positioning Technologies
4.3. Communication Technologies
4.3.1. Cellular
4.3.2. Satellite
4.3.3. Analog and Digital Radio
4.3.4. Bluetooth
4.3.5. USB
4.3.6. WLAN
4.4. Automotive Operating Systems
4.4.1. Microsoft Auto
4.4.2. QNX (RIM)
4.4.3. Wind River (Intel)
4.4.4. MeeGo - Nokia/Intel
4.4.5. Android
4.5. Speech Technology
4.5.1. Text-to-Speech (TTS)
4.5.2. Speech Recognition

Section 5.
Consumer Telematics Form Factors

5.1. Overview
5.2. Factory-installed Telematics Systems (OEM Systems)
5.2.1. Fully Embedded OEM Systems
5.2.2. Hybrid OEM Systems
5.3. Aftermarket Telematics Systems
5.3.1. Embedded Aftermarket Systems
5.3.2. Portable Aftermarket Systems
5.3.3. Handset-Based Aftermarket Solutions

Section 6.
Consumer Telematics Ecosystem

6.1. Overview
6.2. Standardization and Government Initiatives
6.2.1. European eCall Initiative
6.2.1.1. ECall Service
6.2.1.2. ECall Benefits and Costs
6.2.1.3. ECall Standards
6.2.1.4. ECall Status
6.2.1.5. ECall Relevance
6.2.2. Brazil SVT Legislation
6.2.3. Next-Generation Telematics Protocol
6.2.4. GENIVI Alliance
6.2.5. SISTER Project
6.2.6. Nokia - Terminal Mode (C4EA)
6.3. OEM Consumer Telematics Players
6.3.1. Audi
6.3.2. BMW
6.3.3. Fiat
6.3.4. Ford
6.3.5. General Motors
6.3.6. Mercedes-Benz
6.3.7. Chrysler
6.3.8. PSA Peugeot Citroen
6.3.9. Volvo
6.3.10. Jaguar/Land Rover (Tata)
6.3.11. Nissan
6.3.12. Honda
6.3.13. Toyota
6.3.14. Hyundai-Kia
6.3.15. Volkswagen
6.4. Telematics Service Providers
6.4.1. ATX
6.4.2. WirelessCar
6.4.3. Hughes Telematics
6.4.4. Connexis
6.4.5. Airbiquity
6.5. Automotive Suppliers
6.5.1. Bosch
6.5.2. Continental
6.5.3. Delphi
6.5.4. Magneti Marelli
6.5.5. Visteon
6.5.6. Denso
6.5.7. Harman
6.6. Aftermarket Telematics Service and Solution Providers
6.6.1. MiX Telematics
6.6.2. AAA
6.6.3. Cesar Satellite
6.6.4. Cobra Automotive Technologies
6.6.5. Directed Electronics
6.6.6. LoJack
6.6.7. AutoLocator
6.6.8. Autonet
6.6.9. Octo Telematics
6.6.10. Teensurance
6.6.11. TrafficMaster
6.6.12. WebTech Wireless
6.6.13. ViaSat
6.6.14. Mobile Devices
6.6.15. TomTom
6.6.16. Auto Page
6.6.17. CarShield
6.6.18. Spot (Globalstar)
6.6.19. Motolingo
6.7. Telematics Hardware Component Providers
6.7.1. Module Vendors
6.7.2. Chipset Vendors
6.8. Wireless Connectivity Providers
6.8.1. Carriers
6.8.2. MVNOs

Section 7.
Drivers and Barriers

7.1. Drivers
7.1.1. Consumer Awareness about Safety
7.1.2. Decreasing Connectivity Costs
7.1.3. Government Regulation
7.1.4. Electrical Vehicles
7.1.5. Free Telematics Services
7.1.6. Innovations in Hardware and Software Technologies
7.1.7. Interest in Connected Infotainment
7.1.8. Interest in Cost-Saving Features
7.2. Barriers
7.2.1. Cellular Broadband Connectivity Coverage
7.2.2. Long Automotive Development Cycles
7.2.3. Lack of Upgradeable Telematics Systems
7.2.4. Complex User Interfaces
7.2.5. Lack of Compelling Content
7.2.6. Safety Risks
7.2.7. Privacy Concerns
7.2.8. User Awareness
7.2.9. Complexity and Fragmentation
7.2.10. Profitability Issues

Section 8.
Forecasts

8.1. Forecast Methodology, Definitions, and Assumptions
8.1.1. Methodology
8.1.2. Definitions
8.2. United States
8.3. Canada
8.4. Latin America
8.5. Western Europe
8.6. Eastern Europe
8.7. Asia-Pacific
8.8. Africa & Middle East

Section 9.
Company Directory


Section 10.
Acronyms

Scope of Study
Sources and Methodology
Notes




56 Tables

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49 Charts
  • Telematics Penetration into New Vehicles
  • Global OEM and Aftermarket Telematics Subscribers
  • Consumer Telematics Subscribers by Region
  • Consumer Telematics Services Revenue by Region
  • Consumer Telematics Shipments by Region
  • Consumer Telematics Hardware Revenue by Region
  • Total Consumer Telematics Revenue by Region
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type
  • Telematics Penetration into New Vehicles
  • Consumer Telematics Subscribers by Type
  • Consumer Telematics Services Revenue by Type
  • Consumer Telematics Shipments by Type
  • Consumer Telematics Hardware Revenue by Type
  • Total Consumer Telematics Revenue by Type