Pages

46

Deliverables

Released

3Q 2011

Product Code

RR-MIT-11

Price

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A new category of ultra-mobile computing devices is starting to gain awareness and appeal to the mass market. The media tablet, which began to gain traction in 2010, will come into its own in 2011 and beyond. While laptops are focused on productivity, and mobile phones are still primarily about communication, the main focus of media tablets is entertainment. This study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands.

What Questions Does This Report Answer?

• What is a media tablet?
• What features and capabilities will media tablets have?
• Who will use these devices?
• What are the distribution and sales channels for media tablets?
• What will the price distribution for media tablets look like?
• In what worldwide regions will media tablet OEMs/ODMs focus their efforts?
• How big is the market for media tablets now, and what will it be in the years to come?

Who Needs This Report?

• Media tablet manufacturers and those considering entering this space
• Traditional PC, laptop, netbook and handset manufacturers
• Mobile operators and retailers that sell consumer electronic devices
• Other CE and ultra mobile device manufacturers