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Mobile Enterprise Applications for Smartphones and Media Tablets
B2E and B2C Applications Forecasts and Supply Chain Analysis
Research Report
- Pages
- 80
- Deliverables
-
- Released
- 2Q 2011
- Product Code
- RR-BAPP-11
- Price
- Login
Specially-designed mobile applications for smartphones and media tablets enable companies to mobilize business processes and to extend their brands for greater interaction with customers. B2E (business-to-employee) applications are apps used by employees that improve their productivity via access to delivery/work order schedules, CRM/ERP databases, inventory data, and other task-specific information. B2C (business-to-customer) apps are business-branded apps that allow businesses to interact with their customers. The customers can be other businesses or consumers. This report provides an in-depth review of both the demand and supply-side drivers for B2E and B2C applications. It includes quantification of the smartphone and media tablet subscriber bases for both the enterprise and consumer segments. The mobile supply chain that contributes to B2E and B2C app adoption is extensively reviewed, including a deep dive analysis of mobile application platform providers whose platforms provide write-once, deploy-anywhere development, database integration, and management capabilities. Also examined are the technologies enabling enterprise app adoption, including HTML5, native development, web browser layout engines, virtual machines, screen scraping, and enterprise app stores, among others. Threaded throughout the analysis is the impact of device OS platforms such as Android, iOS, BlackBerry, Windows, and Symbian on enterprise application adoption. The report concludes with subscriber and revenue forecasts for both B2E and B2C apps. Forecast segmentation is provided for seven world regions including the US and Canada, and for smartphones and media tablets. Apps in the B2E forecasts are industry vertical-specific apps called LOB (line-of-business) apps, BI (business intelligence) apps, and workflow apps.
What Questions Does This Report Answer?
- What mobile suppliers are creating the most demand for mobile enterprise applications?
- What are the technologies enabling growth of mobile enterprise applications?
- How many enterprise and consumer smartphone and media tablet subscribers make up the addressable market for B2E and B2C apps?
- How many B2E subscribers are there by region, for smartphones, and for media tablets?
- How many B2C subscribers are there by region, for smartphones, and for media tablets?
- Which application type - B2E and B2C apps - will generate the most service revenues?
- Which device type will generate the most enterprise app revenues - smartphones or media tablets?
- How are B2E applications distributed and what is the role of device application stores?
- Who are the new mobile application platform suppliers and how are they different from the incumbents?
- How are SIs and ISVs affected by the automation of mobile app development, integration and management?
- How are operators taking part in the growth of enterprise mobile applications?
Who Needs This Report?
- Developers and ISVs
- Mobile application development platform vendors
- Mobile enterprise application solution providers
- Mobile application testing vendors
- System integrators
- Operators
- Device vendors
- Advertising Agencies
- Device management firms
- Financial community
Table of Contents
-
Executive Brief
- Top Line Forecast
- Drivers
- Inhibitors
- Summary and Strategic Recommendations
Section 1.
EXECUTIVE SUMMARY
Section 2.
MARKET REVIEW
Section 3.
TECHNOLOGY ISSUES
Section 4.
KEY INDUSTRY PLAYERS
Section 5.
MARKET FORECASTS
Section 6.
COMPANY DIRECTORY
Section 7.
ACRONYMS
- B2E and B2C Application Service Revenues by Application Type, World Market, Forecast: 2010 to 2016
- Applications on Smartphone by Type United States Mobile Business Customer Survey: Dec 2010
- Applications on Smartphone by Type, United States Mobile Business Customer Survey: Dec 2010
- Mobile Business Customers Accessing Corporate or Customer Data on Mobile Phone, US Survey Results, 2008, 2009, and 2010
- Moofwd's Mooestro Smartphone Application for Chile's Duoc University
- Sprint ID Professional ID Pack
- Traditional and New Mobile Application Development Platforms
- Rhodes Architecture
- Appcelerator's Titanium Application Development Platform for Desktop and Mobile Applications
- Mobile Enterprise Application Solution Providers Capabilities Matrix
- Mobile Application Test Platform Vendors Capabilities Matrix
- Smartphone B2E Application Customer Distribution By Industry Vertical, World Markets: 2010
- Tablet B2E Application Customer Distribution by Industry Vertical, World Markets: 2010