Pages

37

Deliverables

Released

4Q 2011

Product Code

RR-MVID-11

Price

Login

Video services are rapidly coming to mobile networks and various mobile devices. The trend can be seen in both communication services, where video is finally becoming a viable alternative to voice and text, as well as in consumption of various entertainment and information services, where mobile consumers increasingly expect to be able to view the same content that they have become accustomed to in fixed environments. At the same time, for mobile operators, video represents arguably this decade's greatest dilemma. On one hand, consumer demand for both communication in and consumption of video is evidently great, but on the other hand, video is an extremely data-heavy activity and burdens the network infrastructure accordingly. This means that carriers will have to be very skilful in their approach to video services. The focus of this study is on mobile video services that are provided to consumers either by mobile operators or over-the-top (OTT) service providers. Of various service segments, the report covers video telephony, video messaging, video sharing, and video-on-demand consumption. The conducted market forecasts include forecasts on the number of customers of all said segments, as well as "other" services such as video chatting and dating. Revenue forecasts cover the three video communication segments: telephony, messaging, and sharing.

What Questions Does This Report Answer?

• What are the key market drivers and inhibitors for mobile video services?
• What is the market dynamic between mobile operators and over-the-top providers?
• Will video telephony become the "new voice"?
• What types of business models are most likely to succeed in mobile video services?

Who Needs This Report?

• Mobile network operators
• Mobile video service providers
• Financial investors
• Network equipment vendors
• Video technology vendors
• Mobile device manufacturers