Enterprise Communications in the Hospitality Industry

Industry Sector Analysis

This study analyzes the global hotel and resort communications market. It includes analysis of both wireline and wireless equipment and services revenue potential. What is exciting about this market segment is that 5-star hotels' efforts to attract guests include automating guest rooms to take advantage of the latest wireless technology including Voice over Wi-Fi and video over IP. Managed services, already a factor in this market, will grow significantly over the next few years.

The report chronicles the current and future impact of 802.11n access points, telepresence, and Wi-Fi-enabled cell phones. It also sizes the global total available market for communications products and services, including unified communications.

What Questions Does This Report Answer?

  • How quickly is the number of hotels growing globally?
  • How far has Wi-Fi penetrated hotels?
  • How quickly will the use of VoWi-Fi grow in the hotel industry?
  • Will the rental of telepresence rooms pay off for hotels?
  • How are 5-star hotels automating rooms to appeal to upscale guests?
  • How quickly is SAS penetrating the hotel market?
  • What is the opportunity for unified communications in the hotel industry?

Who Needs This Report?

  • IP telephony equipment company marketing managers
  • WLAN equipment product managers
  • Mobile operators
  • Carriers
  • Hospitality industry communications equipment integrators
  • Smartphone equipment manufacturers
  • Professional services companies

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Scope of this Report
1.2. Sizing the Hotel and Resort Industry
1.3. Sizing the Hotel and Resort Communications Market
1.4. The Pampered Wired and Wireless Five-Star Hotel Guest
1.5. Major Drivers for IP Communications Equipment for Hotels and Resorts
1.6. Obstacles to More Rapid Hotel Communications Adoption
1.7. Communications Technology Challenges for Hotels and Resorts
1.8. Vendor Activity

Section 2.
Market Issues
2.1. Sizing the Global Hotel and Resort Market
2.2. Global Hotel and Resort Market Segmentation
2.2.1. US Market Segmentation
2.3. The Hospitality Communications Ecosystem
2.3.1. Telephony Systems
2.3.2. Broadband in the Conference Center and Public Areas
2.3.3. Broadband in the Guest Room
2.3.4. Ethernet in the Room
2.3.5. Wi-Fi in the Room
2.3.6. Wi-Fi Penetration
2.3.7. Telepresence
2.3.8. Video Surveillance
2.4. Hotel Communications Drivers
2.5. Hotel Communications Challenges
2.6. Mobility and the Hotel Staff
2.7. Examples of Communications Adding Value to Customers' Hotel Experience
2.7.1. Cutting Response Time
2.7.2. Turning Telephones into Guest Information Portals
2.7.3. Generating Training and Distance Learning Revenue
2.7.4. Creating Highly Personalized Room Environments
2.7.5. Extending Services with a Virtual Butler
2.7.6. Simplifying Facilities Maintenance
2.7.7. Controlling Parking
2.7.8. Creating a Celebrity Early Warning System

Section 3.
Technology Issues
3.1. Video on Demand and Technology Challenges
3.2. Upgrading High Speed Internet Access
3.3. The Interoperability Challenge in the Hotel Industry
3.4. Media Gateways, SIP Trunking, and Easing the Painful Transition from Analog to Digital
3.5. IEEE 802.11n and the Hotel Environment
3.6. Technology Challenges in Monetizing VoIP
3.7. Opportunities and Challenges for HD Video Conferencing and Telepresence
3.8. Digital Signage
3.9. Wireless Kiosks
3.10. Cable Operators Facing Technology Obstacles
3.11. Hotel Communications Security Issues
3.12. A Growing Role for RFID Technology
3.13. In-Building Wireless and Its Basic Components
3.13.1. Distributed Antenna Systems
3.13.2. Passive DAS
3.13.3. Active DAS
3.13.4. Hybrid DAS
3.13.5. Repeaters
3.14. The Challenge of Older Wiring Systems

Section 4.
Key Industry Players
4.1. Aptilo Networks
4.2. Aruba Networks
4.3. AT&T
4.4. Avaya Inc
4.5. BelAir Networks Inc
4.6. Boingo Wireless Inc
4.7. Cisco Systems Inc
4.8. Control4
4.9. IBM Corporation
4.10. InnerWireless Inc
4.11. M-Tech
4.12. Motorola Inc
4.13. Ruckus Wireless
4.14. Siemens Enterprise Communications
4.15. TeleAdapt
4.16. Xirrus

Section 5.
Market Forecasts
5.1. Forecast Methodology
5.1.1. The TAM for Unified Communications in the Hotel Industry
5.1.2. Forecasting Key Vertical Market UC Growth
5.1.3. Economic Factors Impacting the Forecast
5.2. Hotel Room Growth
5.3. US Hotel Distribution by Number of Employees
5.4. Wi-Fi Access Points Shipments to the Hospitality Industry
5.5. Wi-Fi Access Point Revenue Growth in the Hospitality Industry
5.6. The Growth of Hospitality IP Telephony Revenue
5.7. The Hospitality Fixed Mobile Convergence Market
5.8. Managed Hospitality Wi-Fi Services
5.9. The Hospitality Market Contact Center Revenue Forecast
5.10. Wi-Fi-Enabled Phones in the Hospitality Market
5.11. Wi-Fi-Enabled Smartphone Revenue for the Hospitality Market
5.12. Hotel and Resort In-Building Wireless Revenue Forecast
5.13. Hospitality Unified Communications Revenue Forecast

Section 6.
Company Directory

Section 7.
For Further Research

Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hotel Wi-Fi Penetration by Number of Employees, United States: 2009
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hospitality Wi-Fi Access Points Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Wi-Fi Access Point Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality IP Telephony Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Fixed Mobile Convergence Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Managed Wi-Fi Service Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Contact Center Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphones Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphone Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality In-Building Wireless Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Unified Communications Revenue, World Market, Forecast: 2008 to 2014

Charts
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hotel Wi-Fi Penetration by Number of Employees, United States: 2009
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hospitality Wi-Fi Access Points Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Wi-Fi Access Point Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality IP Telephony Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Fixed Mobile Convergence Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Managed Wi-Fi Service Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Contact Center Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphones Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphone Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality In-Building Wireless Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Unified Communications Revenue, World Market, Forecast: 2008 to 2014
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hotel Wi-Fi Penetration by Number of Employees, United States: 2009
  • Hotel Rooms, World Market, Forecast: 2008 to 2014
  • Hotel Distribution by Number of Employees, United States: 2009
  • Hospitality Wi-Fi Access Points Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Wi-Fi Access Point Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality IP Telephony Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Fixed Mobile Convergence Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Managed Wi-Fi Service Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Contact Center Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphones Shipped, World Market, Forecast: 2008 to 2014
  • Hospitality Pure Wi-Fi Smartphone Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality In-Building Wireless Revenue, World Market, Forecast: 2008 to 2014
  • Hospitality Unified Communications Revenue, World Market, Forecast: 2008 to 2014