Pages

65

Deliverables

Released

2Q 2010

Product Code

RR-AIRS-10

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The amount of gadgetry drivers use is starting to rival consumer electronics used in the home. Millions of cars and trucks now have far more information and entertainment options than just weather and news radio; 20 million US drivers now have in-car video. DVDs and in-car Internet keep passengers entertained, while drivers can navigate using GPS and subscription applications like OnStar. A growing number of in-car infotainment devices are now part of integrated systems such as Ford’s SYNC which give drivers real-time updates on many aspects of the vehicle’s operation. Ford is competing with in-car electronics makers such as Audiovox, publishers such as Microsoft and open-source software alliances. These players are all working to establish standard infotainment frameworks that will let future devices work with today’s equipment.

This study covers the market for in-vehicle infotainment devices and services, and the architectures that make them work together.

What Questions Does This Report Answer?

• What constitutes automotive infotainment?
• Which category of automotive infotainment is so mature that its pricing is eroding, to the detriment of the market as a whole?
• What is the outlook for in-car audio, video and Internet?
• What's the difference between standard and digital radio?

Who Needs This Report?

• Automakers
• Automotive head-end manufacturers
• Automotive platform developers
• Aftermarket automotive products installers
• Digital and satellite radio broadcasters
• GPS/navigation products makers