Sprint Doubles Down on M2M: to Good Effect?

Author: Sam Lucero, Practice Director, M2M & Embedded

Published: 21 Oct 2009

In September and October 2009, Sprint announced several initiatives that represent an increased focus on M2M technology. First, the company made known an agreement with M2M DataSmart — a newly formed M2M MVNO — to facilitate application development for joint Sprint/M2M DataSmart customers. In October, Sprint revealed a new Emerging Solutions business unit dedicated to the M2M market opportunity. Finally, the company announced an agreement with Numerex, an M2M mobile operator, to resell CDMA data networking capacity to Numerex. These announcements come on the heels of major M2M initiatives revealed by Sprint competitors Verizon Wireless and AT&T and make it appear that they are reactionary moves on the part of Sprint. Nevertheless, in this Insight, we will evaluate Sprint’s strategic moves in the M2M market. We believe Sprint's efforts likely will have mixed results. ABI Research feels that at least four strategic actions are needed to compete optimally in the M2M market.

The full text of this Insight is available to subscribers of the Telematics Research Service and the M2M Research Service and the Mobile Networks Research Service and the Connected Car Research Service and the Commercial Telematics Research Service.

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