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Enterprises First to Benefit from Cross-Platform Development of Native Mobile Applications

Author: Jeff Orr, Group Director, Consumer Research

Published: 30 Mar 2009

You have an idea for a killer mobile application. To reach the broadest audience possible, the program needs to support popular smartphone devices with a reasonable screen size and user interface. It should have some data synchronization capability so it can exchange data with your server in the cloud. One major strategic barrier remains: Which mobile OS platform should you develop the application for? Is there a solution – other than writing code again and again – for taking your great idea and making it available to all mobile users?

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Smartphones & Mobile Devices Research Service and the Enterprise Mobility Research Service.

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