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Birds of Feather – Japanese Handset Vendor Alliance Seeks to Grow International Presence

Author: Michael Morgan, Senior Analyst, Mobile Devices

Published: 24 Sep 2009

Three Japanese handset vendors — NEC, Casio, and Hitachi — have agreed to combine their mobile phone operations in an effort to become the second largest Japanese handset vendor after Sharp. The new alliance seeks to produce 7 million domestic handsets and 5 million devices for the overseas market by the beginning of 2013. As part of the international strategy, the three-party alliance will focus on the US market where Casio and Hitachi currently supply handsets to Verizon Wireless.

The full text of this Insight is available to subscribers of the Smartphones & Mobile Devices Research Service.

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