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Unified Communications

Vertical Market Analysis for Telephony, Messaging, FMC, Conferencing and Contact Center

Research Report

Pages
63
Deliverables
Released
2Q 2011
Product Code
RR-UNFCOM-11
Price
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This study analyzes the premises-based true Unified Communications market in terms of broad market and technology trends, demand patterns across key verticals, geographic adoption, drivers for UC adoption, and challenges. It provides detailed market sizing by different technology and user segments. The report analyzes the impact of pervasive mobility on the communications market and highlights vendor solutions that focus on integrating the fixed and the mobile worlds. Also, it looks at the impact of emerging technologies such as application virtualization, and how this is impacting UC implementation trends. The report provides an extensive insight into competitor strategies and compares solutions across different vendors.

What Questions Does This Report Answer?

  • How large is the global enterprise communications market and how much will it grow through 2016?
  • How large is the actual global unified communications market today and how fast will it grow through 2016?
  • What are the major drivers for unified communications?
  • What are the major obstacles to unified communications' growth?
  • Which vendors are best positioned to grow their share of the unified communications market?
  • Which regions of the world will dominate the unified communications market?
  • What are some of the technical gaps that are currently slowing unified communications' growth?
  • Which vertical markets will embrace contact centers as a part of a unified communications solution?
  • How will virtualization and cloud computing impact this market?
  • What percentage of UC users will reside in the cloud by 2016, be it the public, private or hybrid clouds?

Who Needs This Report?

  • Product managers and VPs of Marketing for contact center equipment
  • Product managers and VPs of Marketing for IP PBX equipment
  • Product managers for desktop Unified Communications products
  • Product managers for collaboration and conferencing equipment
  • Product managers and VPs of Marketing for fixed mobile convergence products
  • Product Managers and VPs of Marketing for Unified Commuincations solutions
  • Vertical Market Managers for Unified Communications products

Table of Contents

  • Executive Brief

  • UC Market Forecast
  • Drivers
  • Inhibitors
  • Vertical Market Opportunity
  • Summary and Strategic Recommendations

Section 1.
EXECUTIVE SUMMARY
1.1. Unified Communications Definition
1.2. Components of UC
1.3. Definitions - Technologies
1.4. Messaging
1.5. Telephony
1.6. Contact Center
1.7. Presence
1.8. Fixed-Mobile Convergence
1.9. Audio Conferencing & Web Conferencing
1.10. Video Conferencing
1.11. Vertical Market Definitions: Education
1.12. Vertical Market Definitions: Financial Services
1.13. Vertical Market Definitions: Government
1.14. Vertical Market Definitions: Healthcare
1.15. Vertical Market Definitions: Hospitality
1.16. Vertical Market Definitions: Manufacturing
1.17. Vertical Market Definitions: Services
1.18. Premises-based UC Gains Momentum
1.19. Diversifying Business Needs Call for Newer Communications Platforms
1.20. Communications-enabled Business Processes, a Key Challenge
1.21. Extended Enterprises and Globalization Increase UC Appeal
1.22. SIP Trunking and UC
1.23. UC in the Enterprise Cloud
1.24. Consumerization of the Enterprise and its Impact on UC
1.25. Fixed-Mobile Convergence and Mobility
1.26. The Arrival of Enterprise Media Tablets
1.27. UC-integrated Video Gains Momentum
1.28. Attaching a Hard Dollar Benefit to UC
1.29. Interoperability Issues Persist
1.30. Mixed Communication Environments
1.31. Consistent User Experience across Multiple Channels
1.32. UC Is Better Integrated in the Cloud
1.33. UC Strategies for the SMB Market
1.34. Software vs. Hardware-centric Approach to UC
1.35. UC Competition Diversifies
1.36. Market Shake-up and Consolidation
1.37. UC Presents Huge Market Opportunity for System Integrators

Section 2.
MARKET ISSUES (OR BUSINESS ISSUES)
2.1. Defining Unified Communications
2.2. Convergence of Communications
2.3. Vertical Market Definitions:
2.4. UC Implementation Models Change
2.5. The Key Components of UC
2.6. Unified Messaging
2.7. Conferencing & Collaboration
2.8. Presence
2.9. Fixed Mobile Convergence/Mobility
2.10. IP Telephony
2.11. Contact Center
2.12. Social Tools, Enterprise 2.0 and UC
2.13. Drivers for Adopting Web 2.0/Enterprise 2.0 Technologies
2.14. Barriers for Adopting Web 2.0/Enterprise 2.0 Technologies
2.15. Will Social Networking Displace UC Suites?
2.16. The Evolving Collaboration Environment
2.17. Video Integration
2.18. Mobility
2.19. Media Tablets vs. Specialized Devices
2.20. Mobility Applications in Manufacturing Industry
2.21. Mobility Applications in Education
2.22. Mobility Requirements are Vertical-agnostic
2.23. Communications-enabled Business Process
2.24. CEBP in the Contact Center Context
2.25. CEBP in Healthcare Industry
2.26. CEBP in Retail Industry
2.27. CEBP in Financial Industry
2.28. Market Drivers for UC Adoption
2.29. UC Market Challenges
2.30. The Growth of Key Vertical Market Segments

Section 3.
TECHNOLOGY ISSUES
3.1. UC and Security
3.2. Denial of Service Attacks
3.3. Toll Fraud
3.4. Mobile Device Security
3.5. Man-in-the-Middle Attack
3.6. Buffer Overflow Attack
3.7. Vishing and SPIT
3.8. UC Interoperability Issues
3.9. End-to-end Resource Visibility
3.10. Integration Issues: Presence Integration
3.11. Integration Issues: PSTN Integration
3.12. Integration Issues: Integration of Disparate IP Networks/Platforms
3.13. Integration Issues: Integration of Telephony Systems with Over-the-top Services
3.14. Integration Issues: CEBP Integration Challenges
3.15. Integration Issues: Arrival of Enterprise SBCs

Section 4.
REVENUE FORECASTS BY VERTICAL MARKETS
4.1. Market Growth
4.2. Forecast Methodology
4.3. Revenue & Demand Forecasts
4.4. Key Vertical Markets for Unified Communications
4.5. Financial Services Industry
4.6. Healthcare Industry
4.7. Manufacturing Industry
4.8. Government
4.9. Services Industry
4.10. Hospitality Industry
4.11. Education
4.12. Revenue Analysis by Technology
4.13. Fixed Mobile Convergence
4.14. Contact Center
4.15. Telephony
4.16. Messaging
4.17. Audio & Web Conferencing
4.18. Videoconferencing

Section 5.

5.1. REVENUE ANALYSIS BY GEOGRAPHY
5.2. UC Opportunity by Geography
5.3. HORIZONTAL MARKET TRENDS
5.4. UC Adoption Trends
5.5. Vendor Strategies for Target Horizontals
5.6. SMBs Look to UCaaS

Section 6.

6.1. UC COMPETITIVE LANDSCAPE & VENDOR STRATEGIES
6.2. UC Competitive Landscape
6.3. Telephony-centric Vendors
6.4. Alcatel-Lucent: Vision & Strategy
6.5. Alcatel-Lucent: End User Considerations
6.6. Avaya: Vision & Strategy
6.7. Avaya: Key Considerations for End Users
6.8. Aastra Telecom: Vision & Strategy
6.9. Aastra Telecom: End User Considerations
6.10. Cisco Systems: Vision & Strategy
6.11. Cisco Systems: End User Considerations
6.12. IBM: Vision & Strategy
6.13. IBM: End User Considerations
6.14. Microsoft Corporation: Vision & Strategy
6.15. Microsoft Corporation: End User Considerations
6.16. Siemens Enterprise Communications: Vision & Strategy
6.17. Siemens Enterprise Communications: End User Considerations
6.18. Other Vendors in the UC Radar
6.19. Interactive Intelligence
6.20. LG Ericsson
6.21. ShoreTel
6.22. TeleWare
6.23. VMware Zimbra

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS

Section 9.
LINKS TO RELATED RESEARCH
Sources and Methodology
Notes




28 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1
Total Business Smartphone Shipments by Geography, World Market, Forecast: 2010 to 2015
2
FMC Application/Service Enabled Smartphones, World Market, Forecast: 2010 to 2015
3
Premises-based FMC Integration: Basic vs Advanced Features, World Market, Forecast: 2010 to 2015
4
Standalone Premises-based FMC-enabled Smartphones vs. UC-integrated FMC Smartphones, World Market, Forecast: 2010 to 2015
5
Total Unified Communications Market by Component, World Market, Forecast: 2010 to 2016
6
UC Fixed Mobile Convergence Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
7
UC Contact Center Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
8
UC IP-PBX Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
9
UC TDM-PBX Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
10
UC Messaging Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
11
UC Audio & Web Conferencing Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
12
UC Videoconferencing Revenues by Vertical Markets, World Market, Forecast: 2010 to 2016
13
Healthcare UC Revenue, World Market, Forecast: 2010 to 2016
14
Finance UC Revenue, World Market, Forecast: 2010 to 2016
15
Services UC Revenue, World Market, Forecast: 2010 to 2016
16
Hospitality UC Revenue, World Market, Forecast: 2010 to 2016
17
Government UC Revenue, World Market, Forecast: 2010 to 2016
18
Education UC Revenue, World Market, Forecast: 2010 to 2016
19
Manufacturing UC Revenue, World Market, Forecast: 2010 to 2016
20
Other UC Revenue, World Market, Forecast: 2010 to 2016
21
Total UC Revenues by Geography, World Market, Forecast: 2010 to 2016
22
Unified Communication Market Revenues, North America: 2010 to 2016
23
Unified Communication Market Revenues, Western Europe: 2010 to 2016
24
Unified Communication Market Revenues, Eastern Europe: 2010 to 2016
25
Unified Communication Market Revenues, Middle East & Africa: 2010 to 2016
26
Unified Communication Market Revenues, Asia-Pacific: 2010 to 2016
27
Unified Communication Market Revenues, Japan: 2010 to 2016
28
Unified Communication Market Revenues, Latin America: 2010 to 2016
30 Charts
  • Total Business Smartphone Shipments by Geography
  • FMC Application/Service Enabled Smartphones
  • Premises-based FMC Integration: Basic vs Advanced Features
  • Standalone Premises-based FMC-enabled Smartphones vs. UC-integrated FMC Smartphones
  • Total Unified Communications Market by Component
  • UC Fixed Mobile Convergence Revenues by Vertical Markets
  • UC Contact Center Revenues by Vertical Markets
  • UC IP-PBX Revenues by Vertical Markets
  • UC TDM-PBX Revenues by Vertical Markets
  • UC Messaging Revenues by Vertical Markets
  • UC Audio & Web Conferencing Revenues by Vertical Markets
  • UC Videoconferencing Revenues by Vertical Markets
  • Healthcare UC Revenue
  • Finance UC Revenue
  • Services UC Revenue
  • Hospitality UC Revenue
  • Government UC Revenue
  • Education UC Revenue
  • Manufacturing UC Revenue
  • Other UC Revenue
  • Total UC Revenues by Geography
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Unified Communication Market Revenues
  • Total Unified Communications Market by Component, World Market 2010 to 2016
  • Unified Communications Vertical Market Opportunity, World Market, 2010