Off-Deck LBS

Carrier-Independent Location Applications and Content

With much of the LBS market long having been controlled by carriers, a new generation of off-deck LBS platforms is revolutionizing this market in terms of the level of competition, available applications, and most importantly a much wider user base. Both established players such as Nokia, Google, and TomTom, and small startups are embracing the new smartphone application market places as channels for their services. Off-deck LBS adopts new paradigms based on crowd-sourced location content, advertising-funded business models, alternative positioning technologies, and viral marketing techniques.

The off-deck LBS study clearly defines this LBS environment and provides detailed descriptions of the main platforms and players, drivers and barriers, pricing models and relevant technologies. Detailed activation and revenue forecasts per application type, platform and regions are also included.

What Questions Does This Report Answer?

  • Who are the main off-deck LBS players?
  • Which are the main off-deck LBS platforms?
  • What is driving the uptake of off-deck LBS applications?
  • Which barriers are slowing the off-deck LBS market?
  • Which pricing methods and business models are adopted by off-deck LBS vendors?
  • What are the key technologies required for off-deck LBS?
  • What are the most popular off-deck LBS application categories?
  • What growth rates can be expected in the off-deck LBS market?
  • Which region is leading the off-deck LBS revolution?

Who Needs This Report?

  • LBS application developers
  • Handset vendors
  • Location content providers
  • Carriers
  • Alternative positioning providers

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Barriers
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations
CHARTS:

Section 1.
Executive Summary
1.1. Market Dynamics
1.2. Barriers and Drivers
1.3. Forecasts
1.4. Conclusions

Section 2.
Recommendations
2.1. Recommendations for Off-Deck LBS Developers
2.2. Recommendations for Off-deck LBS Platform Providers
2.3. Recommendations for Handset Manufacturers
2.4. Recommendations for Carriers

Section 3.
Definitions, Classifications, and Characteristics
3.1. Off-Deck versus On-Deck LBS Applications
3.1.1. Off-Deck Location Content
3.1.2. On-board versus Off-board LBS
3.1.3. Native versus Run-time LBS Applications
3.1.4. Smartphones versus Feature Phones
3.1.5. One-off versus Recurring Fees
3.1.6. Licensed versus Crowd-Sourced Content
3.1.7. Regional versus Global Reach
3.1.8. Small versus Large LBS Developers
3.1.9. Network-based versus Alternative-Positioning Technologies
3.1.10. Consumer versus Enterprise
3.2. Off-Deck Application Categories
3.2.1. Community
3.2.2. Enterprise
3.2.3. Infotainment
3.2.4. Navigation and Mapping
3.2.5. Gaming and Recreation
3.2.6. People Tracking

Section 4.
Off-Deck LBS Technology Components
4.1. GPS chipsets and GPS smartphones
4.2. A-GPS and SUPL
4.3. Alternative-Positioning Technologies
4.3.1. Wi-Fi
4.3.2. Cell-ID
4.3.3. Others
4.4. Crowd-Sourced Content
4.5. LBS Platforms
4.6. Development Environments
4.6.1. Cross-platform Development
4.6.2. Web-based LBS Development

Section 5.
Off-Deck LBS Players and Platforms
5.1. Main Off-deck LBS Players
5.1.1. Google
5.1.2. Nokia
5.1.3. Garmin
5.1.4. TomTom
5.2. Off-Deck LBS Platforms and Stores
5.2.1. iPhone App Store
5.2.2. BlackBerry App World
5.2.3. Android
5.2.4. Palm
5.2.5. Nokia-Ovi
5.2.6. Samsung
5.2.7. Windows Mobile
5.2.8. Independent LBS Stores
5.3. Main Off-Deck LBS Software Vendors and Solutions
5.3.1. Navigation and Mapping
5.3.2. Community
5.3.3. Infotainment
5.3.4. Gaming and Recreation
5.3.5. Enterprise
5.3.6. People Tracking

Section 6.
Marketing, Pricing, and Channel Strategies
6.1. Pricing Strategies
6.1.1. Fremium Pricing Model
6.1.2. One-off versus Recurring Fees
6.1.3. Free Ad-funded Pricing
6.1.4. Free Subsidized Pricing
6.2. Off-Deck Application Stores
6.2.1. Mobile Operating System Application Stores
6.2.2. Handset Vendor Application Stores
6.2.3. Independent Application Stores
6.3. Pre-installed Off-Deck LBS Applications
6.4. Direct Marketing
6.5. Viral Marketing

Section 7.
Drivers and Barriers
7.1. Drivers
7.1.1. Free Applications
7.1.2. One-off Fees
7.1.3. Popularity of Smartphones and their Application Stores
7.1.4. Handset Vendor Loyalty Objectives
7.1.5. Availability of Alternative-Positioning Technologies and Crowd-Sourced Content
7.1.6. A-GPS/SUPL
7.1.7. Simplified LBS Development Environments
7.2. Barriers
7.2.1. GPS performance
7.2.2. Privacy
7.2.3. Network Quality and Latency
7.2.4. GPS and Wi-Fi Capability Blocked by Carriers
7.2.5. Limited Access to Non-smartphones
7.2.6. Off-deck LBS Platform Limitations
7.2.7. Mobile and LBS Ecosystem Fragmentation
7.2.8. Uncertain Business Models

Section 8.
Market Forecasts
8.1. Definitions, Methodology, and Assumptions
8.1.1. Definitions
8.1.2. Step-by-step Forecast Methodology
8.1.3. Assumptions
8.2. North America
8.3. Europe
8.4. Asia-Pacific
8.5. Rest of the World

Section 9.
Company Directory

Section 10.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • Off-deck versus On-deck Comparison, World Market, Forecast: 2009
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck versus On-Deck Comparison, World Market, Forecast: 2009
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014

Charts
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Region, World Market, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, North America, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Europe, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Asia-Pacific, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Activations by Platform, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Type, Rest of the World, Forecast: 2008 to 2014
  • Off-Deck LBS Revenues by Platform, Rest of the World, Forecast: 2008 to 2014