Augmented Reality

Adding Information to Our View of the World

Augmented Reality (the overlay of graphics onto a video stream or a heads-up display) has existed as a diverse market for more than 15 years, with customized applications in industrial automation, theme parks, sports television, military displays, and online marketing. Recently, an entirely new mass market has opened up in mobile handsets, due to the availability of video cameras, processors, GPS data, compasses, and accelerometers on handset platforms.

This study forecasts that new handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing through 2014. Mobile advertising revenue will begin slowly but will represent a large portion of revenue growth in the 2013-2014 timeframe, with advertisers placing tags onto the navigation information displayed.

What Questions Does This Report Answer?

  • What is Augmented Reality?
  • How do automakers use Augmented Reality to boost driver safety?
  • How does the military use Augmented Reality to make pilots, tank drivers, infantry safer?
  • How can Augmented Reality be used to make the manufacturing floor more efficient?
  • How does Augmented Reality work on smartphones?
  • Why can’t Augmented Reality work on all handsets?
  • How can Augmented Reality be used in advertising?

Who Needs This Report?

  • Application developers
  • Automakers
  • Handset manufacturers
  • Manufacturers
  • Military contractors
  • Software developers
  • Venture capital investors

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Sector Forecast

Section 1.
Executive Summary
1.1. Coming of Age
1.1.1. The Market Evolves
1.1.2. Technologies
1.1.3. Market Outlook

Section 2.
Technology Overview
2.1. Mixing the Virtual World and the Real World
2.1.1. Graphics Superimposed on Real-Time Video
2.1.2. Graphics Superimposed on a Transparent Medium
2.1.3. Application development
2.1.4. Software development
2.1.5. Infrastructure development

Section 3.
Business and Regulatory Issues
3.1. Military Business
3.2. Automotive Business
3.3. Customized AR Applications
3.4. Handheld Electronics
3.4.1. Handheld Games
3.4.2. Mobile Handsets

Section 4.
Market Outlook
4.1. Military Systems Outlook
4.2. Automotive Systems Outlook
4.3. Customized/Low Volume AR Outlook
4.4. Handheld AR Games Outlook
4.5. Mobile Augmented Reality Outlook
4.6. The Outlook for Augmented Reality Eyewear

Section 5.
Company Profiles
5.1. acrossair
5.2. Apple Inc.
5.3. ARToolworks, Inc.
5.4. Forterra Systems Inc.
5.5. Google Inc.
5.6. int13
5.7. Metaio GmbH
5.8. Microvision, Inc.
5.9. Mobilizy GmbH
5.10. Nokia and Navteq
5.11. Neogence Enterprises
5.12. Ogmento
5.13. SPRXmobile
5.14. Sportvision, Inc.
5.15. Tonchidot Corporation
5.16. Total Immersion
5.17. Vision Systems International
5.18. Vuzix Corporation
5.19. Zugara, Inc.

Section 6.
Industry Directory
Sources and Methodology
Notes





Tables
  • Augmented Reality Revenues by Sector, World Market, Forecast: 2008 to 2014 ($ Millions)
  • Military Augmented Reality System Shipments, World Market, Forecast: 2008 to 2014
  • Automotive HUD System Shipments, World Market, Forecast: 2008 to 2014
  • Customized AR Application Revenues, World Market, Forecast: 2008 to 2014 ($ 000s)
  • Handheld Gaming Console Shipments, World Market, Forecast, 2008 to 2014 (Millions)
  • Handheld AR Game Sales, World Market, Forecast: 2008 to 2014 (000s)
  • Handheld AR Game Revenues, World Market, Forecast: 2008 to 2014 ($ 000s)
  • Smartphone Shipments by Operating System, World Market, Forecast, 2008 to 2014 (Millions)
  • Mobile AR Application Downloads by Platform, World Market, Forecast: 2008 to 2014 (000s)
  • Mobile AR Application Download Revenues by Platform, World Market, Forecast, 2008 to 2014 ($ 000s)
  • Commercial AR Eyewear Shipments, World Market, Forecast: 2008 to 2014 (000s)
  • Military Augmented Reality System Shipments, World Market, Forecast: 2008 to 2014
  • Automotive HUD System Shipments, World Market, Forecast: 2008 to 2014
  • Customized AR Application Revenues, World Market, Forecast: 2008 to 2014
  • Handheld Gaming Console Shipments, World Market, Forecast, 2008 to 2014
  • Handheld AR Game Sales, World Market, Forecast: 2008 to 2014
  • Handheld AR Game Revenues, World Market, Forecast: 2008 to 2014
  • Smartphone Shipments by Operating System, World Market, Forecast: 2008 to 2014
  • Mobile AR Application Downloads by Platform, World Market, Forecast: 2008 to 2014
  • Mobile AR Application Download Revenues by Platform, World Market, Forecast: 2008 to 2014
  • Commercial AR Eyewear Shipments, World Market, Forecast: 2008 to 2014

Charts
  • Augmented Reality Market Revenues, World Market: 2008 to 2014
  • Military Augmented Reality System Shipments, World Market: 2008 to 2014
  • Overall Revenue Related to AR Technology
  • Military Augmented Reality System Shipments, World Market, Forecast: 2008 to 2014
  • Automotive HUD System Shipments, World Market, Forecast: 2008 to 2014
  • Customized AR Application Revenues by End-Use Market, World Market, 2009
  • Customized AR Application Revenues, World Market, Forecast: 2008 to 2014
  • Handheld Gaming Console Shipments, World Market, Forecast: 2008 to 2014
  • Handheld AR Game Sales, World Market, Forecast: 2008 to 2014
  • Smartphone Shipments by Operating System, World Market, Forecast: 2008 to 2014
  • Mobile AR Application Downloads by Platform, World Market, Forecast: 2008 to 2014
  • Commercial AR Eyewear Shipments World Market, Forecast: 2008 to 2014
  • Augmented Reality Market Revenues, World Market: 2008 to 2014
  • Military Augmented Reality System Shipments, World Market, Forecast: 2008 to 2014
  • Automotive HUD System Shipments, World Market, Forecast: 2008 to 2014
  • Customized AR Application Revenues by End-Use Market, World Market, 2009
  • Customized AR Application Revenues, World Market, Forecast: 2008 to 2014
  • Handheld Gaming Console Shipments, World Market, Forecast: 2008 to 2014
  • Handheld AR Game Sales, World Market, Forecast: 2008 to 2014
  • Smartphone Shipments by Operating System, World Market, Forecast: 2008 to 2014
  • Mobile AR Application Downloads by Platform, World Market, Forecast, 2008-2014
  • Commercial AR Eyewear Shipments, World Market, Forecast: 2008-2014

Figures
  • Augmented Reality: Laying virtual information on top of a real-world scene
  • The Reality-Virtuality Continuum
  • An Example of a Mobile Augmented Reality Application
  • A Commercial Heads-Up Display in a BMW E60 Sedan
  • Augmented Reality Glasses
  • The Value Chain for Military AR Applications
  • The Helmet-Mounted Display for the F-35 Joint Strike Fighter
  • The Mobile Augmented Reality Advertising Ecosystem
  • The Mobile Augmented Reality Ecosystem for Hardware and Purchased Applications
  • Is privacy an issue?