ABI Insight

Netbooks Added to the Dollar Menu; Fries Optional

Author: Jeff Orr, Group Director, Consumer Research

Published: 10 Sep 2009

Given the tough economic times, one way fast food restaurants maintain their appeal is by offering value through promotions, meal bundles, and $1 items. Mobile computing is going down a similar path with recent news that netbook computers are now available for $1 or less when purchased with a service contract for mobile broadband access. What are the latest bundle offers and are they a good deal?

The full text of this Insight is available to subscribers of the Tablets, Netbooks & Mobile CE Research Service.

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