World Digital Signage Market Analysis

LCD and Plasma Displays, Media Players, Software, and Business Case

Digital media technologies have transformed the landscape in which enterprise and media companies operate by enabling them to optimize their business processes and deliver enhanced services to their customers. New delivery mechanisms have also allowed marketers to use innovative strategies to reach their customer bases effectively. An emerging technology in this space, digital signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more effectively.

Digital signage as defined here includes a variety of products that are networked for effective and efficient delivery of the appropriate message to the right audience at a given location. Consumers' continuing shift away from TV and print media helps make a strong case for digital signage systems as viable tools for advertisers, marketers and enterprises. Digital signage offers a tremendous growth opportunity but is yet to be adopted as a mainstream technology due to challenges such as a lack of appropriate standards, and the difficulty of measuring a sign's effectiveness and evaluating its ROI.

What Questions Does This Report Answer?

  • What are the current trends in the digital signage market?
  • What is driving the growth of the market?
  • What are the challenges faced by vendors?
  • Who are the key players in the market?
  • How is the market expected to grow?
  • What are the different products on offer?
  • From where is demand coming?
  • What are the existing pricing models and trends?

Who Needs This Report?

  • Display vendors
  • Signage software application vendors
  • System integrators
  • Content owners and agencies
  • Value added re sellers
  • Media player vendors
  • Retailers
  • Banks
  • Educational institutions
  • Enterprises

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Market Players
Executive Summary: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Measuring the Effectiveness of Digital Signage
1.1.1. Content
1.1.2. Interactivity
1.1.3. Location
1.2. Market Segmentation
1.2.1. Solution/Technology Providers
1.2.2. Application Markets
1.2.3. Customer's Goals
1.2.4. Type of Displays Used
1.2.5. Advertising Model
1.2.6. Information Displayed
1.2.7. Size and Type of Deployment
1.2.8. Public and Private Networks
1.2.9. Level of Customization Required and Size of the Opportunity
1.2.10. Networked or Non-Networked Digital Signage Applications
1.3. Opportunities
1.4. Conclusion

Section 2.
Market Overview
2.1. Definition
2.2. How Do Digital Signage Networks Work?
2.3. Current State of the Market
2.4. Customer Requirements
2.5. Success of Digital Signage
2.6. What Does Digital Signage Offer?
2.6.1. Case Studies
2.7. Market Drivers
2.7.1. Advertising Dollars Shift from TV and the Internet to Digital Signage
2.7.2. Increase in Demand for Video
2.7.3. Out-of-Home Advertising Will Bolster Market Growth
2.7.4. Message Delivery Is Quicker and Targeted
2.7.5. Decline in Cost with Increase in the Number and Size of Signage Networks Deployed
2.7.6. Enhance User Experience
2.7.7. Developing Standards and Associations
2.7.8. New Growth Opportunities: Government and Education
2.7.9. Europe and Asia-Pacific Offer New Growth Opportunities to Vendors
2.7.10. Digital Signage Used as a Tool for Cross-Promoting
2.7.11. Operators Adding Digital Signage on Top of Core Business Offerings
2.8. Market Restraints
2.8.1. Cost of Content Creation and Quality Is an Issue
2.8.2. Scaling a Network Can Be an Issue
2.8.3. Lack of Standards Impedes Growth
2.8.4. Making Digital Signage Networks Successful
2.8.5. Failed Projects Discourage Enterprises from Investing in Digital Signage
2.8.6. Is Venture Capital Money Moving away from Digital Signage?
2.8.7. Measuring the ROI Associated with Digital Signage
2.8.8. High Up-Front Costs May Hinder Market Growth
2.8.9. Lack of Appropriate Knowledge Impedes Growth
2.9. Market Challenges
2.9.1. Stability of Vendors Is Critical
2.9.2. A Fragmented Digital Signage Market
2.9.3. Conflict between Marketing and IT Departments
2.9.4. Educating Resellers Is a Challenge
2.9.5. Digital Signage Is Not a Mature Market Yet
2.9.6. Choosing the Right Technology Partner

Section 3.
Market and Technology Trends
3.1. Mobile-Driven Signage Is the New Marketing Mantra
3.2. Bluetooth Technology Used for Marketing
3.3. Interactive Digital Signage Offers Personalized Experience to Users
3.4. Cellular-Based Digital Signage Networks
3.5. 1080p: Next-Generation HD Format
3.6. User-Generated Content Makes its Way to Digital Displays
3.7. Integrating Media Players and Displays
3.8. Shift toward Non-PC Media Players
3.9. Digital Signage Embraces OLED Displays
3.10. 3D Digital Signage a Reality
3.11. Display Vendors Introduce Thin Bezel Screens
3.12. Gaming Industry Adopts Digital Signage

Section 4.
Business Models/Pricing Trends
4.1. Display Screens
4.2. Media Players
4.3. Display Mount
4.4. Media Player Software
4.5. Broadband
4.6. Management Software
4.7. Installation and Maintenance
4.8. Content

Section 5.
Competitive Landscape
5.1. Key Players: Company Profiles and Product Offerings
5.1.1. ADFLOW Networks
5.1.2. Cisco
5.1.3. C-nario
5.1.4. CoolSign/CS Software Holdings LLC
5.1.5. DT Research
5.1.6. Dynamax Technologies
5.1.7. EnQii
5.1.8. Harris Corporation
5.1.9. Keywest Technology
5.1.10. The MediaTile Company
5.1.11. Mitsubishi Electric
5.1.12. Nanonation
5.1.13. NEC Corporation
5.1.14. Omnivex Corporation
5.1.15. ONELAN Limited
5.1.16. Panasonic
5.1.17. Planar
5.1.18. Samsung
5.1.19. Scala Inc
5.1.20. STRATACACHE
5.1.21. UTStarcom Incorporated
5.1.22. PRN Corporation

Section 6.
Market Forecast
6.1. Market Forecast Methodology:

Section 7.
Company Directory

Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • Total Digital Signage Networks Installed , World Market, Forecast: 2008 to 2014
  • Total Displays Installed by Geography, World Market, Forecast: 2008 to 2014
  • Pricing - Media Player Software, World Market, Forecast: 2008 to 2014
  • Pricing - Content Management Software, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Networks Installed , World Market, Forecast: 2008 to 2014
  • Total Digital Signage Networks Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Displays Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Players Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Display Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Player Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Content Management Software Revenue, World Market, Forecast: 2008 to 2014
  • Total Media Player Software Revenue , World Market, Forecast: 2008 to 2014
  • Total Digital Signage Software Revenue , World Market, Forecast: 2008 to 2014
  • Total Installation Fees, World Market, Forecast: 2008 to 2014
  • Total Maintenance Revenue, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Market Revenue, World Market, Forecast: 2008 to 2014

Charts
  • Pricing - Displays, World Market, Forecast: 2008 to 2014
  • Pricing - Media Players, World Market, Forecast: 2008 to 2014
  • Pricing - Media Player Software, World Market, Forecast: 2008 to 2014
  • Pricing - Content Management Software, World Market, Forecast: 2008 to 2014
  • Components of Cost, World Market, 2008
  • Total Digital Signage Networks Installed , World Market, Forecast: 2008 to 2014
  • Total Digital Signage Networks Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Displays Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Players Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Display Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Player Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Content Management Software Revenue, World Market, Forecast: 2008 to 2014
  • Total Media Player Software Revenue , World Market, Forecast: 2008 to 2014
  • Total Digital Signage Software Revenue , World Market, Forecast: 2008 to 2014
  • Total Installation Fees, World Market, Forecast: 2008 to 2014
  • Total Maintenance Revenue, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Market Revenue, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Market Revenue, World Market: 2008 - 2014
  • Market Position of Vendors in Digital Signage Market, World Market: 2008
  • Pricing - Displays, World Market, Forecast: 2008 to 2014
  • Pricing - Media Players, World Market, Forecast: 2008 to 2014
  • Pricing - Media Player Software, World Market, Forecast: 2008 to 2014
  • Pricing - Content Management Software, World Market, Forecast: 2008 to 2014
  • Components of Cost, World Market, 2008
  • Total Digital Signage Networks Installed, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Networks Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Displays Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Players Installed by Geography, World Market, Forecast: 2008 to 2014
  • Total Display Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Media Player Revenue by Geography, World Market, Forecast: 2008 to 2014
  • Total Content Management Software Revenue, World Market, Forecast: 2008 to 2014
  • Total Media Player Software Revenue, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Software Revenue, World Market, Forecast: 2008 to 2014
  • Total Installation Fees, World Market, Forecast: 2008 to 2014
  • Total Maintenance Revenue, World Market, Forecast: 2008 to 2014
  • Total Digital Signage Market Revenue, World Market, Forecast: 2008 to 2014

Figures
  • Digital Signage Market Segmentation by Technology Provider
  • Digital Signage Architecture
  • Digital Signage Market Drivers and Restraints
  • Components of Cost, World Market, 2008