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Best Buy and the Changing Face of Mobile Retail Distribution

Author: Dan Shey, Practice Director, Mobile Services

Published: 21 Jul 2009

With Best Buy’s recent revelation that it plans to increase its share of the cellphone distribution market to 15% from 3% in the United States, it is worthwhile to review the implications that this change would bring to the mobile marketplace.

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Tablets, Netbooks & Mobile CE Research Service.

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