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The Economy is the Biggest Issue Facing the RFID Industry Today, Right?: Think Again Say ABI Research's RFID Webinar Attendees

Author: Michael Liard, Research Director, Security and ID

Published: 17 Jul 2009

As part of ABI Research’s ongoing “Stay Connected” webinar series, we hosted a RFID webinar entitled “RFID—Key Considerations and Opportunities for a Modernizing Marketplace” on May 14. At the start of the webinar, our moderator polled attendees with the question, “In your opinion, what is the most critical issue/challenge facing today’s RFID market?” Possible responses included (A) the economy; (B) the need for increased end-user education and awareness; (C) the fragmented nature of the RFID solution value chain; (D) price points/solution cost; or (E) other. The responses were surprising.

The full text of this Insight is available to subscribers of the RFID Research Service.

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