Interest in and Usage of Netbooks

Results from US Emerging Technology Survey, July 2009

In July, 2009, ABI Research conducted an online study among 1,000 adult US consumers concerning their interest in and expectations of a number of consumer technology products, including Mobile Internet Devices (MIDs) and Netbooks.

This Research Brief provides the results of the survey for the portion of questions related to Netbooks. Questions were asked about interest, reasons for not being interested, expected applications to be used on a Netbook, whether the Netbook is the primary or secondary computing device, which features are included in Netbooks, which operating system is included on the Netbook, and the anticipated or actual cost of purchasing a Netbook. The results are laid out in charts with additional summaries and analysis comparing the responses of those interested in Netbooks and those who currently have the devices.

Table of Contents

Methodology
What is a Netbook?
Interest in Netbooks
Interest in Netbooks (con't)
Reasons for Low or No Interest in Netbooks
Netbook Applications
Software Applications Likely to be Used on a Netbook
Attributes of Netbook Owners
Are Netbooks Your Primary or Secondary Computing Device?
What Features Does Your Netbook Include?
What Operating System Does the Netbook Use?
Netbook Cost
Amount Paid or Willing to Pay for a Netbook
Summary: Demographics
Age
Number of People in Home
Marital Status
Description of Home Location
Gender
Anticipated 2009 Personal Pre-Tax Income





Charts
  • Interest in Netbooks
  • Reasons for Low or No Interest in Netbooks
  • Software Applications Likely to be Used on a Netbook
  • Are Netbooks Your Primary or Secondary Computing Device?
  • What Features Does Your Netbook Include?
  • What Operating System Does the Netbook Use?
  • How much did / are you willing to pay for your Netbook?
  • Age
  • Number of People in Home
  • Marital Status
  • Description of Home Location
  • Gender
  • Anticipated 2009 Personal Pre-Tax Income