Sport and Fitness GPS Devices and Applications

GPS Watches, Cycling Computers, Golf Rangefinders, and Smartphone Applications

While GPS sport and fitness solutions remain a vertical niche segment, it is one of the fastest growing ones both in terms of dedicated hardware solutions such as Garmin’s and Suunto’s GPS watches, cycling computers, GPS golf rangefinders and a growing number of smartphone applications such as Trimble Outdoors’ AllSportGPS, Nokia’s Sports Tracker and Fullpower’s MotionX-GPS.

This study provides insight into the main fitness and sports features and form factors. It includes a SWOT analysis and describes the major vendors and their solutions. The report includes shipments and revenue forecasts per type and region, market drivers and barriers, as well as recommendations for the different types of players.

What Questions Does This Report Answer?

  • What are the main features and functions of fitness solutions?
  • What are the strengths, weaknesses, opportunities and threats of each fitness and sports form factor?
  • What are the drivers for and barriers to the uptake of fitness and sports solutions?
  • What pricing models will be most successful?
  • What are the forecasts of fitness and sports solutions shipments and revenues?
  • Who are the main fitness and sports device vendors?
  • Who are the main fitness and sports software solution vendors?

Who Needs This Report?

  • GPS chipset vendors
  • GPS fitness watch vendors
  • Carriers
  • LBS software developers
  • Handset vendors

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Barriers
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Market Dynamics
1.2. Drivers and Barriers
1.3. Forecasts
1.4. Conclusions

Section 2.
Recommendations
2.1. General Recommendations
2.2. Recommendations for GPS Fitness Watch Vendors
2.3. Recommendations for GPS Sports Device Vendors
2.4. Recommendations for Fitness and Sports Software Vendors
2.5. Recommendations for GPS Chipset Vendors

Section 3.
Features, Form Factors, Technology, and Segments
3.1. Functions and Features
3.2. Form Factors
3.2.1. Dedicated Hardware Solutions
3.2.2. Converged Solutions
3.2.3. Accessories
3.3. Sports and Fitness Technology
3.3.1. GPS
3.3.2. Accelerometers
3.3.3. Heart Rate Sensors
3.3.4. Short-Range Wireless Communication Technology
3.4. User Segments

Section 4.
Main Market Players and Solutions
4.1. Overview
4.2. GPS Watches
4.2.1. Garmin Ltd
4.2.2. Suunto
4.2.3. Globalsat Technology Corporation
4.2.4. Timex Corporation
4.2.5. Polar Electro
4.2.6. Mainnav International Corporation
4.2.7. Westech Korea Inc
4.2.8. Kogan Technologies
4.2.9. Masternaut
4.2.10. HOLUX
4.2.11. Chinavasion - CHVN-G96 GPS Locator Watch
4.2.12. Microsoft Corporation
4.3. Other Dedicated Fitness Hardware Solutions
4.3.1. HOLUX
4.3.2. Giove
4.3.3. Mitac Mio
4.3.4. Mobile Action Technology
4.3.5. Qstarz International
4.4. GPS Cycling Solutions
4.4.1. Garmin Ltd
4.4.2. Qstarz International
4.4.3. Mainnav International Corporation
4.5. GPS Golf Solutions
4.5.1. Garmin Ltd
4.5.2. GPS Golf Guru
4.5.3. Savant GPS
4.5.4. Sonostar Inc
4.5.5. Deca International
4.5.6. SkyHawke Technologies
4.5.7. CGTech
4.5.8. uPlay (Callaway Golf)
4.5.9. Suunto
4.6. GPS Fitness Handset Software Solutions
4.6.1. General Fitness Solutions - Running
4.6.2. Skiing Applications
4.6.3. Cycling Applications
4.6.4. Golf Applications
4.7. Fitness GPS Chipset and Sensor Vendors
4.7.1. Dynastream Innovations
4.7.2. Fastrax Oy
4.7.3. SiRF Technology
4.7.4. MediaTek
4.7.5. MStar Semiconductor Inc
4.7.6. u-blox
4.7.7. Atheros Communications Inc

Section 5.
Drivers and Barriers
5.1. Drivers
5.1.1. Increasing Popularity of Sports and Fitness Activities
5.1.2. Increasing Awareness about Health Risks - Obesity
5.1.3. Social Networking Fitness Sharing Sites
5.1.4. Availability of Wireless Fitness Accessories
5.1.5. Availability of Affordable Converged Solutions
5.2. Barriers
5.2.1. GPS Performance
5.2.2. Proprietary Wireless Connectivity Protocols
5.2.3. High Price of Dedicated Hardware Fitness Form Factors
5.2.4. Niche Positioning
5.2.5. Lack of Connectivity

Section 6.
Forecasts
6.1. Definitions, Methodology, and Assumptions
6.1.1. Definitions
6.1.2. Methodology
6.1.3. Assumptions
6.2. North America
6.3. Europe
6.4. Asia-Pacific
6.5. Rest of the World

Section 7.
Company Directory

Section 8.
Acronyms
Sources and Methodology
Notes





Tables
  • GPS Sport and Fitness Solutions Shipments by Type, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Region, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Form Factor SWOT, World Market, 2009
  • Overview Table Fitness and Sports Solutions, World Market, 2009
  • GPS Sport and Fitness Solutions Shipments by Type, North America, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, North America, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Europe, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Europe, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Asia-Pacific, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Asia-Pacific, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Rest of the World, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Rest of the World, Forecast: 2007 to 2014

Charts
  • Sport and Fitness Solutions Shipments by Type, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Region, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, World Market, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, North America, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, North America, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Europe, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Europe, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Asia-Pacific, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Asia-Pacific, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Shipments by Type, Rest of the World, Forecast: 2007 to 2014
  • GPS Sport and Fitness Solutions Revenue by Type, Rest of the World, Forecast: 2007 to 2014