Mobile Banking Platforms – Which Technology Is Best?

SMS, Mobile Internet, or Downloadable Application

What technology platform should mobile money service providers use? There are successful offerings using text messaging, mobile Internet and downloadable applications as the mobile technology platform. Consumer adoption of these technologies is a key factor for mobile deployment. In this Brief, ABI Research shares mobile subscriber adoption forecasts for text messaging and mobile Internet, and makes recommendations about how to decide which platform(s) are best for banks.

Table of Contents


Section 1.
Choosing Mobile Technology
1.1. Potential reach of text messaging
1.2. Mobile Internet and mobile apps ??? the reality

Section 2.
Mobile Internet Penetration
2.1. Text Messaging vs. Mobile Internet

Section 3.
Conclusions and Recommendations





Charts
  • Internet Subscribers, World Market by Region, Forecast: 2008 to 2014
  • Mobile Internet Subscribers Penetration, World Market by Region, Forecast: 2008 to 2014
  • Text Messaging and Mobile Internet Subscribers, World Market Forecast: 2008 to 2014