Netbooks

Clamshell Ultra-mobile Devices, x86 and ARM Processors, Windows and Linux OS

Ultra-mobile devices (UMDs) are computing devices centered on delivering Internet connectivity and the web to users in a more portable manner than PCs. UMDs reside between the smartphone and laptop in terms of size and power. The most widely deployed UMD is the netbook computer.

Netbooks are a newer category of personal computer, similar to a laptop computer, but smaller, more portable, and less expensive with ‘value’ as the key selling proposition. Ideal for email, web browsing, and basic software applications, netbooks are finding tremendous success in developed telecommunications markets as companion devices to existing desktop and laptop computers.

This study explores the netbook market with an emphasis on platform vendors, adoption of commercial products, and forecasts for unit shipments and revenues through 2015.

What Questions Does This Report Answer?

  • What is the definition of a netbook?
  • How does a netbook resemble or differ from a MID, smartbook or media tablet?
  • What companies have designed processor semiconductor technology for netbooks?
  • What vendors are offering netbook products?
  • What is the forecast for netbook shipments and revenue from 2008 through 2015?
  • What operating systems will be deployed on netbook devices?
  • How many netbooks will incorporate Wireless WAN technologies?
  • How many netbooks will embed connectivity (Bluetooth, UWB, GPS) technologies?
  • What regions of the world will adopt netbook computers and at what rate?
  • What are the primary distribution channels for netbooks?

Who Needs This Report?

  • Applications processor manufacturers
  • System ODMs
  • OEM system vendors
  • Operating system suppliers
  • Modem and connectivity developers
  • Mobile network operators

Table of Contents

Executive Brief: Top-Line Forecast
Executive Brief: Drivers and Inhibitors
Executive Brief: Market Share
Executive Brief: Summary and Strategic Recommendations
Charts:

Section 1.
Executive Summary
1.1. Overview
1.2. Market Drivers and Inhibitors
1.3. Key Findings
1.4. Strategic Recommendations
1.5. Top-Line Forecast

Section 2.
Market Issues
2.1. The Ultra-Mobile Device Market
2.2. Netbook Definition
2.3. Netbook Market Drivers
2.3.1. Broadband Home Connectivity
2.3.2. Wi-Fi Home Networking
2.3.3. The Internet as Content Source
2.3.4. The Netbook "Value" Message
2.4. Smartbook Influences
2.5. Media Tablet Influences
2.6. Awareness and Interest in Netbooks
2.7. Segmentation Bifurcation
2.8. Netbook Distribution and Sales Channels
2.8.1. Netbook Shipments by Distribution Channel
2.8.2. Direct from Manufacturer
2.8.3. Retail and Distribution Sales
2.8.4. Mobile Network Operators
2.9. Netbook OEM Vendor Market Share

Section 3.
Technology Issues
3.1. Processor
3.2. Operating Systems
3.2.1. Microsoft Releases Special Netbook Version of Windows 7
3.2.2. Google Polishes Chrome OS for Netbook Market
3.2.3. Netbook Shipments by Operating System
3.3. Displays
3.4. Wireless PAN Connectivity and GPS
3.5. Wireless LAN Connectivity
3.6. Wireless WAN Connectivity
3.6.1. Netbook Wireless WAN Attach Rate
3.6.2. Netbook Shipments by Wireless WAN Air Interface
3.6.3. Modem Hardware Cost
3.6.4. Mobile Data Subscriptions and Service Costs
3.6.5. Mobile Broadband Services

Section 4.
Ecosystem Vendors and Competitive Landscape
4.1. Component and Ecosystem Vendors
4.1.1. Broadcom Corporation
4.1.2. Foxconn Electronics
4.1.3. Freescale Semiconductor
4.1.4. Intel Corporation
4.1.5. Inventec
4.1.6. Marvell
4.1.7. NVIDIA
4.1.8. Qualcomm
4.1.9. Texas Instruments
4.1.10. Wistron
4.1.11. WonderMedia Technologies
4.2. System Vendors
4.2.1. Acer
4.2.2. Always Innovating
4.2.3. ASUS
4.2.4. BenQ
4.2.5. Dell
4.2.6. Elonex
4.2.7. Fujitsu
4.2.8. Gigabyte Technology Co Ltd
4.2.9. Haleron Technologies
4.2.10. Hewlett-Packard
4.2.11. Kohjinsha
4.2.12. Lan Yu International
4.2.13. Lenovo
4.2.14. LG Electronics
4.2.15. Mobinnova
4.2.16. Micro-Star International Corporation Ltd
4.2.17. Nokia
4.2.18. OLPC
4.2.19. Pegatron
4.2.20. Samsung
4.2.21. Sharp
4.2.22. Toshiba
4.2.23. ViewSonic

Section 5.
Market Forecasts
5.1. Methodology
5.1.1. General Methodology
5.2. Regional Definitions
5.2.1. Asia-Pacific
5.2.2. North America
5.2.3. Latin America
5.2.4. Western Europe
5.2.5. Eastern Europe
5.2.6. Middle East and Africa
5.3. Assumptions
5.4. Netbook Shipments and Forecasts, 2008 to 2015
5.4.1. Netbook Shipments by Region
5.4.2. Netbook Shipments by Country, Asia-Pacific
5.4.3. Netbook Shipments by Customer Type
5.4.4. Netbook ASPs
5.4.5. Netbook Revenue by Region
5.4.6. Netbook Revenue by Platform
5.4.7. Netbook Revenue by OS
5.4.8. Netbook Revenue by WWAN Air Interface
5.4.9. Netbooks with Wi-Fi Revenues
5.4.10. Netbook Revenue by Connectivity (WPAN, GPS)
5.4.11. Netbook Revenue by Distribution Channel

Section 6.
Company Directory

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes


Table 1-1, Netbook Shipments, World Market, Forecast: 2008 to 2015
Table 2-1, Fixed Broadband Penetration, World Market, Forecast: 2008 to 2015
Table 2-2, Netbook Shipments by Distribution Channel, World Market, Forecast: 2008 to 2015
Table 2-3, Netbook Vendor Share, World Market: 2008 to 2009
Table 3-1, Netbook Processor Vendor Comparison
Table 3-2, Netbook Shipments by Platform, World Market, Forecast: 2008 to 2015
Table 3-3, Windows 7 Starter and Home Edition Comparison
Table 3-4, Netbook Shipments by OS, World Market, Forecast: 2008 to 2015
Table 3-5, Netbook Shipments by OS, x86 Processors, World Market, Forecast: 2008 to 2015
Table 3-6, Netbook Display Size, Resolution and Aspect Ratio
Table 3-7, Netbook Shipments by Display Size, World Market, Forecast: 2008 to 2015
Table 3-8, Netbook Shipments by Connectivity (WPAN, GPS), World Market, Forecast: 2008 to 2015
Table 3-9, Netbook Shipments with Wi-Fi, World Market, Forecast: 2008 to 2015
Table 3-10, Wi-Fi-Enabled Netbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
Table 3-11, Netbook WWAN Attach Rate, World Market, Forecast: 2008 to 2015
Table 3-12, Netbook Shipments by WWAN Air Interface, World Market, Forecast: 2008 to 2015
Table 5-1, Netbook Shipments by Region, World Market, Forecast: 2008 to 2015
Table 5-2, Netbook Shipments by Country, North America, Forecast: 2008 to 2015
Table 5-3, Netbook Shipments by Country, Asia-Pacific, Forecast: 2008 to 2015
Table 5-4, Netbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
Table 5-5, Netbook ASPs, World Market, Forecast: 2008 to 2015
Table 5-6, Netbook Revenue by Region, World Market, Forecast: 2008 to 2015
Table 5-7, Netbook Revenue by Platform, World Market, Forecast: 2008 to 2015
Table 5-8, Netbook Revenue by OS, World Market, Forecast: 2008 to 2015
Table 5-9, Netbook Revenue by WWAN Air Interface, World Market, Forecast: 2008 to 2015
Table 5-10, Netbook Revenue with Wi-Fi, World Market, Forecast: 2008 to 2015
Table 5-11, Netbook Revenue by Connectivity (WPAN, GPS), World Market, Forecast: 2008 to 2015
Table 5-12, Netbook Revenue by Distribution Channel, World Market, Forecast: 2008 to 2015
Chart 1-1, Netbook Shipments, World Market, Forecast: 2008 to 2015
Chart 2-4, Netbook Shipments by Distribution Channel, World Market, Forecast: 2008 to 2015
Chart 2-5, Netbook Vendor Share, World Market, Forecast: 2008 to 2015
Chart 3-1, Netbook Shipments by Platform, World Market, Forecast: 2008 to 2015
Chart 3-2, Netbook Shipments by OS, World Market, Forecast: 2008 to 2015
Chart 3-3, Netbook Shipments by Display Size, World Market, Forecast: 2008 to 2015
Chart 3-4, Netbook Shipments by Connectivity (WPAN, GPS), World Market, Forecast: 2008 to 2015
Chart 3-5, Netbook Shipments with Wi-Fi, World Market, Forecast: 2008 to 2015
Chart 3-6, Wi-Fi-Enabled Netbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
Chart 3-7, Total Shipments of WWAN-attached Netbooks, World Market, Forecast: 2008 to 2015
Chart 3-8, Internal/External WWAN Netbook Attach Trend, World Market, Forecast: 2008 to 2015
Chart 3-9, Netbook Shipments by WWAN Air Interface, World Market, Forecast: 2008 to 2015
Chart 5-1, Netbook Shipments by Region, World Market, Forecast: 2008 to 2015
Chart 5-2, Netbook Shipments by Country, North America, Forecast: 2008 to 2015
Chart 5-3, Netbook Shipments by Country, Asia-Pacific, Forecast: 2008 to 2015
Chart 5-4, Netbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
Chart 5-5, Netbook ASPs, World Market, Forecast: 2008 to 2015
Chart 5-6, Netbook Revenue by Region, World Market, Forecast: 2008 to 2015
Chart 5-7, Netbook Revenue by Platform, World Market, Forecast: 2008 to 2015
Chart 5-8, Netbook Revenue by OS, World Market, Forecast: 2008 to 2015
Chart 5-9, Netbook Revenue by WWAN Air Interface, World Market, Forecast: 2008 to 2015
Chart 5-10, Netbook Revenue with Wi-Fi, World Market, Forecast: 2008 to 2015
Chart 5-11, Netbook Revenue by Connectivity (WPAN, GPS), World Market, Forecast: 2008 to 2015
Chart 5-12, Netbook Revenue by Distribution Channel, World Market, Forecast: 2008 to 2015



Charts
  • Netbook Shipments, World Market, Forecast: 2008 to 2015
  • Netbook Vendor Share, World Market, Forecast: 2008 to 2015

Figures
  • Ultra-Mobile Device Continuum
  • Netbooks as a Primary or Secondary Computer, US Consumer Survey Results, 2009
  • Popular Netbook Features, US Consumer Survey Results, 2009
  • Popular Netbook Features, US Consumer Survey Results, 2009
  • Netbook Segmentation Drivers
  • Evolution of Internet-enabled Mobile Device Adoption
  • Netbook Sales Direct from Dell Web Site
  • Netbook Mobile Data Service Advertisement from Verizon Wireless
  • Google's Chrome OS
  • Examples of Sony Vaio Netbook Display Size
  • HSPA+ Embedded Modem Module
  • Freescale i.MX515 Applications Processor Block Diagram
  • Intel Atom processor
  • Inventec Rainbow Smartbook Motherboard
  • Marvell ARMADA 510 System Development Board Block Diagram
  • Marvell ARMADA-Powered Netbook Prototype
  • NVIDIA Tegra-Powered "Rainbow" Reference Design by Inventec
  • Texas Instruments OMAP 3x30 Mobile Applications Processor Block Diagram
  • Wistron N900z Prototype
  • WonderMedia PRIZM System Architecture
  • WonderMedia Display at COMPUTEX 2009 Taiwan
  • Acer Aspire One 532h Netbook
  • Always Innovating Touch Book
  • ASUS Eee PC Netbook
  • BenQ JoyBook Lite Netbook
  • Dell Latitude 2110 Netbook
  • Dell Mini 10 Netbook
  • Elonex Smartbook
  • Fujitsu LifeBook MH330 Netbook Computer
  • Gigabyte T1028X Convertible Netbook
  • Haleron Mio Mobile Computer
  • HP Mini 210 Vivienne Tam Edition Netbook
  • Kohjinsha Dual-Screen Concept Netbook
  • Lan Yu International LY-EB01 eBook Computer
  • Lenovo IdeaPad S10-3t Netbook
  • LG X120-G.C7LGA9 Netbook
  • Mobinnova ??lan
  • MSI Wind L1300 Netbook
  • Nokia Booklet 3G
  • OLPC XO Netbook
  • Pegatron Netbook alongside a Palm Pre Smartphone
  • NVIDIA Tegra-Powered Pegatron Prototype
  • Samsung NB30 Netbook
  • Sharp Mebius NJ70A Netbook
  • Toshiba NB200 Series Netbook
  • Toshiba NB300 Series Netbook
  • ViewSonic VNB102 Netbook
  • Regional Map of the World