Features Used and Desired in Mobile Phones, Segmented by Mobile Operator

US Mobile Devices Survey

Mobile operators wield a significant amount of influence over the feature sets that are incorporated into their portfolio’s handsets. Competing operators also market services and emphasize features differently, which leads to differences in how frequently features are used or even recognized.

This Research Brief is based on a survey of 1,015 mobile phone users in the United States, which asked how often specific features are used on their phones, as well as what they want their next phone to look like and what advanced features they want it to include.


Methodology
Background on Current Phones
Background on Current Phones
Mobile Phone Uses
Smartphone Usage
Mobile Phone Service Provider
Mobile Phone Brand
Length of Time Have Had Current Mobile Phone
Current Mobile Phone Features
Mobile Phone Camera Resolution
Summary: Use of Current Mobile Phone Features
Use of Current Mobile Phone Features
Use of Current Mobile Phone Features (cont'd).
Timeframe for Mobile Phone Replacement
Price Willing to Pay for New Mobile Phone
Features Desired on Next Mobile Phone
Mobile Phone Form Factor Preference
Mobile Phone Input Method Preference
Summary: Demographics
Age
Gender
Marital Status
Number of People in Household
Type of Residential Area
State of Residence
Occupations
Education
Ethnic Background
Income



Charts
  • Use of Mobile Phones
  • Smartphone Usage
  • Mobile Service Provider
  • Mobile Phone Brand
  • Length of Time Have Had Mobile Phone
  • Current Mobile Phone Features
  • Resolution of Phone's Camera (Among Current Camera Phone Users)
  • Presence & Use of Mobile Phone Features
  • Percentage Using Mobile Phone Features at Least Sometimes
  • Timeframe for Replacing Current Mobile Phone
  • Amount Willing to Pay for a New Mobile Phone (Assuming It Has All the Features You Want)
  • Features Desired in Next Mobile Phone
  • Mobile Phone Form Factor Preference
  • Mobile Phone Input Method Preference (Multiples Allowed)
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Type of Residential Area
  • State of Residence
  • Occupations
  • Education
  • Ethnic Background
  • Income