Green Mobile Devices

Regulatory, Consumer, and Industry Drivers for Corporate Social Responsibility

Living in an age of disposability has led many durable goods manufacturers to explore ways of reducing the environmental footprint their products leave during their manufacturing process and throughout their lifecycle. The sheer volume of mobile phones produced annually and the propensity of users to chase mobile technology trends leads to an average replacement cycle of between 12 and 18 months, bringing special attention to the greening efforts of mobile device manufacturers.

As consumer awareness and environmental legislation continue to evolve, handset vendors are developing their corporate responsibility initiatives to develop new business practices aimed at improving the compliance and environmental sustainability of their handsets. The European commission and industry-led initiatives have made great progress in developing a set of requirements and goals for developing sustainable business practices across the entire life cycle of handset production, distribution, use and disposal.

This study identifies and explores key global handset initiatives and the handsets that are coming to market as a result of vendors' efforts to minimize their environmental impact. It also offers an analysis of US consumer interest, awareness and preferences of green handset vendor initiatives.

What Questions Does This Report Answer?

  • What are the key governmental regulations and initiatives that are shaping handset vendor green handset initiatives?
  • Which handset vendors have developed green handset initiatives and green handsets?
  • What are the key green handsets on the market?
  • What are the views of US consumers around green handsets?
  • What are the preferred recycling methods and incentives of US consumers?

Who Needs This Report?

  • Handset OEMs/vendors
  • Mobile network operators
  • Handset component vendors
  • Handset recycling companies
  • Handset retailers

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Green Handset Initiatives
1.2. Growing Green Handset Initiatives
1.3. Green Handsets

Section 2.
Market and Regulations Summary
2.1. Governmental Regulations and Initiatives
2.1.1. RoHS (Restriction of Hazardous Substances) Directive
2.1.2. WEEE Directive
2.1.3. IPP (Integrated Product Policy)
2.1.4. Energy Star Rating
2.1.5. Battery Directive 2006/66/EC
2.1.6. ISO 140XX Standards and Guidelines
2.1.7. REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)

Section 3.
Business and Implementation Issues
3.1. Bioplastics
3.2. The Case for Solar Handsets
3.3. Handset Recycling
3.4. Awareness for Green Handsets
3.5. Demand for Green Handsets

Section 4.
Handset Vendor Matrix
4.1. Scoring
4.2. Rankings
4.3. Criteria Description
4.3.1. Implementation
4.3.2. Innovation
4.4. Vendor Scores
4.4.1. Nokia
4.4.2. Samsung
4.4.3. Sony Ericsson
4.4.4. LG
4.4.5. Motorola

Section 5.
Key Industry Players
5.1. Nokia
5.1.1. Energy Efficiency
5.1.2. Take-Back and Recycling
5.1.3. Substances and Materials
5.2. Samsung
5.3. Motorola
5.4. Sony Ericsson

Section 6.
Company Directory

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • Green Handset Shipments, World Market, Forecast: 2009 to 2014
  • Recycled Plastic Content, World Market, Forecast: 2009 to 2014
  • IPP Energy Efficiency Index for Mobile Phones, 2009
  • Solar-Powered Handset Shipments, World Market, Forecast: 2009 to 2014
  • Recycled Handset Shipments, World Market, Forecast: 2009 to 2014
  • Green Handset Shipments, World Market, Forecast: 2009 to 2014 (Millions and %)
  • IPP Energy Efficiency Index for Mobile Phones, 2009
  • Solar-Powered Handset Shipments, World Market, Forecast: 2009 to 2014 (Millions)
  • Recycled Handset Shipments, World Market, Forecast: 2009 to 2014 (Millions and %)

Charts
  • Consumer Handset Recycling, US Market Survey Results: 2009
  • Green Handset Awareness, US Market Survey Results: 2009
  • Consumer Green Handset Demand, US Market Survey Results: 2009
  • Consumer Green Operator Demand, US Market Survey Results: 2009
  • Consumer Handset Recycling Preferences, US Market Survey Results: 2009
  • Green Handset Shipments, World Market, Forecast: 2009 to 2014
  • Green Handset Shipments World Market, Forecast: 2009 to 2014
  • Consumer Handset Recycling Preferences US Market Survey Results: 2009
  • Consumer Handset Recycling, US Market Survey Results: 2009
  • Green Handset Awareness, US Market: 2009
  • Consumer Green Handset Demand, US Market: 2009
  • Consumer Green Operator Demand, US Market Survey Results: 2009

Figures
  • Nokia 3110 Evolve
  • Samsung Reclaim
  • Motorola Renew