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World Financial Crisis and the Mobile Services Market
Economic Recovery Analysis for Mobile Voice, Messaging and Internet Services
Research Report
- Pages
- 70
- Deliverables
-
- Released
- 2Q 2009
- Product Code
- RR-EIMS-09
- Price
- Login
In mid-2009, the positive signs of economic recovery continue to be countered by negative signs. The common demographic variable defining the world financial crisis is unemployment and expectations are for it to continue to rise into 2010 for some world regions. The mobile services industry has up to this point been recession proof and a rise in unemployment will not by itself change mobile services consumption. However, the longer that economic recovery is suppressed, as measured by elevated unemployment rates, the more it will impact growth of the mobile services market.
In this study, mobile services forecasts are presented for three economic scenarios defined by the region’s elevated unemployment level and its duration. Forecasts are provided for mobile voice, SMS and internet services in the areas of subscriptions, customers, usage, pricing and revenues. Forecasts are provided for seven world regions.
What Questions Does This Report Answer?
- What are the primary economic drivers affecting the mobile services market as a result of the world financial crisis?
- What are the mobile demographics that reveal which world regions will be most impacted by a prolonged world financial crisis?
- What are the usage and acquisition changes that current mobile subscribers say they will make to their mobile services plans as a result of the world financial crisis?
- Based on different economic recovery scenarios, how will revenue growth change by service type and by region over pre-crisis forecasts?
- How will mobile subscription forecasts change based on different scenarios for economic recovery?
- How will prepaid and postpaid subscription distribution change as a result of a world economic crisis if its negative effects extend into 2010 and beyond?
- What will be the changes in mobile voice and SMS services pricing based on different economic recovery scenarios?
- What will be the changes in mobile voice and SMS usage based on different economic recovery scenarios?
- What regions have the most to lose in mobile data services revenues from a prolonged world economic crisis?
- What can operators do to avoid the negative affects of the crisis on their business and maintain revenue growth?
Who Needs This Report?
- Mobile operators
- Mobile device vendors
- Mobile messaging vendors
- Mobile infrastructure providers
- Financial services firms
Table of Contents
Section 1.
Executive Summary
Section 2.
Economic Forecast Scenarios
Section 3.
Subscriber Forecasts
Section 4.
Voice Service Forecasts
Section 5.
SMS Forecasts
Section 6.
Mobile Internet Forecasts
Section 7.
Mobile Services Revenues Forecasts
Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes
- World Mobile Telecommunications Revenues, 2009 to 2014