Green Computing

Reducing the Environmental Impact of PCs, Servers By Using Safer Materials, Slashing Power Needs

Personal computers and servers are power hogs that can exacerbate electrical consumption trends, which results in increased pollution. In addition to the products themselves, the inefficient manufacturing and packaging of these products also adversely impacts the environment by using toxic substances, and/or by not taking advantage of reusable or recycled materials. The toxic substances used find their way into landfills around the globe (particularly in developing countries in Africa and Eastern Europe) where they can seep into the atmosphere and the ground water supply, creating potential health hazards for humans, animals and plant life.

This study looks at how green personal computers, netbooks and servers will become an increasing portion of the PC/server market over the forecast period.

What Questions Does This Report Answer?

  • What is a green PC or server?
  • Why do we need green computing products?
  • What is the potential impact of green computing and IT initiatives on data centers ?
  • What is the outlook for green computing products?
  • What regulatory initiatives help or hinder the trend toward green computing products?
  • What can companies do to make themselves more green?
  • How are specific computer and semiconductor vendors making their products, and themselves, more green?

Who Needs This Report?

  • Computer hardware and software vendors
  • Corporate facilities managers
  • Corporate IT managers
  • Corporate purchasing managers
  • Electronics recyclers
  • Environmental watchdog organizations
  • State and federal energy regulators
  • Semiconductor manufacturers
  • Utility companies
  • Venture capital investors

Table of Contents


Section 1.
Executive Summary
1.1. The Need for Green
1.2. Greening Computing Products and Their Vendors
1.3. Greening Data Centers
1.4. The Outlook for Green Computing

Section 2.
Technology Overview
2.1. What is a green computing product?
2.1.1. Green Horizons
2.2. Green Manufacturing
2.3. Green PC Operations
2.4. Green Disposal
2.5. Greening the Data Center
2.5.1. Going Green Doesn't Mean Going Broke

Section 3.
Business and Regulatory Issues
3.1. Awaiting Completely Green PCs, Servers
3.1.1. Voluntary Initiatives Get Tougher
3.1.2. Green: It's the Law
3.2. North American Green Regulatory Initiatives
3.3. Green Regulatory Initiatives by Country
3.3.1. Australia
3.3.2. Brazil
3.3.3. Chile
3.3.4. China
3.3.5. Dubai
3.3.6. European Union
3.3.7. Mexico
3.3.8. The Philippines
3.3.9. Peru
3.3.10. South Africa
3.4. Other Regulatory Drivers
3.4.1. Kyoto Protocol
3.4.2. Carbon emissions trading
3.4.3. The Clean Development Mechanism or CDM
3.4.4. Joint Implementation

Section 4.
Market Outlook
4.1. Insights
4.2. PC/Netbook Forecast
4.3. Green PC/Netbook Forecast
4.4. Consumers Are Aware of Green PCs, but Don't Shop for Them
4.5. Server Forecast
4.6. Green Server Forecast

Section 5.
Company Profiles
5.1. Acer
5.2. Advanced Micro Devices, Inc
5.3. Apple Inc
5.4. Dell Corporation
5.5. Hewlett-Packard
5.6. IBM Corporation
5.7. Intel Corporation
5.8. Lenovo Group Ltd
5.9. Microsoft Corporation
5.10. Motorola Inc
5.11. NEC Corporation
5.12. Nokia
5.13. Oracle Corporation/Sun Microsystems Inc
5.14. Sony Corporation
5.15. Toshiba Corporation

Section 6.
Industry Directory





Tables
  • Total Desktop/Notebook Computer and Netbook Shipments Compared to Total Green Desktop/Notebook Computer and Green Netbook Shipments, Forecast, 2009-2013, in millions of units
  • Total Global Server Shipments Compared to Total Global Green Server Shipments, Forecast, 2009-2013, in millions of units
  • Total Desktop/Notebook Computer and Netbook Revenues Compared to Total Green Desktop/Notebook Computer and Green Netbook Revenues, Forecast, 2009-2013, in billions of US dollars
  • Total Server Revenues Compared to Total Green Server Revenues, Forecast, 2009-2013, in billions of US dollars
  • Desktop/Notebook PC and Netbook Shipments by Region, World Market, forecast: 2009-2013, in millions of units
  • Desktop/Notebook PC and Netbook Product Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Desktop/Notebook PC and Netbook ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Shipments of Desktop/Notebook PCs and Netbooks compared to Shipments of Green Desktop/Notebook PCs and Netbooks, World Market, Forecast: 2009 to 2013, in millions of units
  • Desktop/Notebook Computer and Netbook Revenues Compared to Green Desktop/Notebook Computer and Green Netbook Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Green Desktop/Notebook Computer and Netbook Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Green Desktop/Notebook Computer and Netbook ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Server Product Shipments, World Market, Forecast, 2009 to 2013, in millions of units
  • Server Product Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Server Product ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Green Server Product Shipments, World Market, Forecast: 2009 to 2013, in millions of units
  • Green Server Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Green Server ASPs, World Market, Forecast: 2009 to 2013, in US dollars

Charts
  • Desktop/Notebook PC and Netbook Shipments by Region, World Market, forecast: 2009 to 2013, in millions of units
  • Desktop/Notebook PC and Netbook Product Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Desktop/Notebook PC and Netbook ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Percentage of Global Desktop/Notebook Computer and Netbook Shipments Made Up by Green PC/Green Notebook/Green Netbook Units, World Market, Forecast: 2009 to 2013
  • Desktop/Notebook Computer and Netbook Revenues Compared to Green Desktop/Notebook Computer and Green Netbook Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Green Desktop/Notebook Computer and Netbook Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Green Desktop/Notebook Computer and Netbook ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Server Product Shipments, World Market, Forecast: 2009 to 2013, in millions of units
  • Server Product Revenues, World Market, Forecast: 2009 to 2013, in billions of US dollars
  • Server Product ASPs, World Market, Forecast: 2009 to 2013, in US dollars
  • Green Server Shipments Compared to Total Server Shipments, World Market, Forecast: 2009 to 2013, in millions of units
  • Green Server ASPs compared to Server ASPs, World Market, Forecast: 2009 to 2013, in US dollars