Green Purchasing Trends for Mobile Phones and Services

2009 US Consumer Mobility Survey Results

In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including the impact of “green” initiatives on their purchase of mobile phones and services.

This Research Brief provides the survey results for the portion of questions related to green purchase initiatives from mobile providers. Questions were asked about the likelihood of service purchase from an operator who employs green initiatives and the likelihood of purchasing a mobile phone from a company that is pursuing green initiatives. Research methodology and detailed respondent demographics are also included.


Table of Contents

MethodologyMethodologyMethodologyMethodologyMethodology
Summary: Current Mobile Phone UseSummary: Current Mobile Phone UseSummary: Current Mobile Phone UseSummary: Current Mobile Phone UseSummary: Current Mobile Phone Use
Personal vs. Personal and BusinessPersonal vs. Personal and BusinessPersonal vs. Personal and BusinessPersonal vs. Personal and BusinessPersonal vs. Personal and Business
Use of Mobile PhoneUse of Mobile PhoneUse of Mobile PhoneUse of Mobile PhoneUse of Mobile Phone
Mobile Phone Service ProviderMobile Phone Service ProviderMobile Phone Service ProviderMobile Phone Service ProviderMobile Phone Service Provider
Length of Time with CurrentLength of Time with CurrentLength of Time with CurrentLength of Time with CurrentLength of Time with Current
Mobile Phone ProviderMobile Phone ProviderMobile Phone ProviderMobile Phone ProviderMobile Phone Provider
Type of Mobile Phone ServiceType of Mobile Phone ServiceType of Mobile Phone ServiceType of Mobile Phone ServiceType of Mobile Phone Service
Shared Minutes/Family Plan/Unlimited Minutes PlanShared Minutes/Family Plan/Unlimited Minutes PlanShared Minutes/Family Plan/Unlimited Minutes PlanShared Minutes/Family Plan/Unlimited Minutes PlanShared Minutes/Family Plan/Unlimited Minutes Plan
Monthly Spend: Mobile Phone ServiceMonthly Spend: Mobile Phone ServiceMonthly Spend: Mobile Phone ServiceMonthly Spend: Mobile Phone ServiceMonthly Spend: Mobile Phone Service
Monthly Mobile Voice Minutes UsedMonthly Mobile Voice Minutes UsedMonthly Mobile Voice Minutes UsedMonthly Mobile Voice Minutes UsedMonthly Mobile Voice Minutes Used
Mobile Phone BrandMobile Phone BrandMobile Phone BrandMobile Phone BrandMobile Phone Brand
Price of Current Mobile PhonePrice of Current Mobile PhonePrice of Current Mobile PhonePrice of Current Mobile PhonePrice of Current Mobile Phone
Summary: Impact of "Green" Initiatives on Purchase of Mobile ServicesSummary: Impact of "Green" Initiatives on Purchase of Mobile Services
Summary: Impact of "Green" Initiatives on Purchase of Mobile Phones





Charts
  • Mobile Phone Use
  • Mobile Phone Service Provider
  • Length of Time with Current Mobile Phone Provider
  • Type of Mobile Phone Service
  • User of Shared Minutes / Family Plan and /or Unlimited Minutes Plan
  • Average Monthly Spend on Mobile Phone Service
  • Monthly Mobile Voice Minutes Used
  • Mobile Phone Brand
  • Price Paid for Current Mobile Phone
  • Likelihood of Purchasing Mobile Services from an Operator Who Makes Use of "Green" Initiatives by Age
  • Likelihood of Purchasing Mobile Services from an Operator That is Pursuing "Green" Initiatives by Gender
  • Likelihood of Purchasing Mobile Phone from an Operator Who Makes Use of "Green" Initiatives by Age
  • Likelihood of Purchasing Mobile Phone from an Operator That is Pursuing "Green" Initiatives by Gender