Mobile End-User Applications & Traffic Benchmarks

This Market Data product forecasts global, regional and country-level analysis into end-user level benchmarks quantifying the usage habits of mobile cellular customers. It tracks voice and messaging usage, and traffic for carriers in more than 27 markets on a quarterly basis. Quarterly and annual forecasts for voice and messaging usage as well as annual forecasts for data use are also available.


Table of Contents


Section 1.
Mobile Operator Forecast Methodology
1.1. Usage Forecasts
1.1.1. Average Usage per User Dynamics

Section 2.
Important Definitions


Table 1-1, Minutes of Use per User per Quarter, Key Markets, Quarterly and Year-on-Year Comparison
Table 1-2, Messages Sent per User per Quarter, Key Markets, Quarterly and Year-on-Year Comparison
Table 2-1, Minutes of Use per User per Year, Key Markets: 2004 to 2015
Table 2-2, Messages Sent per User per Year, Key Markets: 2004 to 2015
Table 3-1, Minutes of Use per User per Quarter, Regional, Quarterly and Year-on-Year Comparison
Table 3-2, Messages Sent per User per Quarter, Regional, Quarterly and Year-on-Year Comparison
Table 4-1, Minutes of Use per User per Year, Regional, 2004 to 2015
Table 4-2, Messages Sent per User per Year, Regional, 2004 to 2015
Table 4-3, MMS Sent per User per Year, Regional, 2004 to 2015
Table 5-1, Minutes of Use Tracker Per Quarter Per User, by MNO, Western Europe, 1Q-2004 to 1Q-2010
Table 5-2, Minutes of Use Tracker Per Quarter Per User, by MNO, Eastern Europe, 1Q-2004 to 1Q-2010
Table 5-3, Minutes of Use Tracker Per Quarter Per User, by MNO, Asia Pacific, 1Q-2004 to 1Q-2010
Table 5-4, Minutes of Use Tracker Per Quarter Per User, by MNO, North America, 1Q-2004 to 1Q-2010
Table 5-5, Minutes of Use Tracker Per Quarter Per User, by MNO, Middle East, 1Q-2004 to 1Q-2010
Table 5-6, Minutes of Use Tracker Per Quarter Per User, by MNO, Africa, 1Q-2004 to 1Q-2010
Table 6-1, Mobile SMS Sent per Quarter per User, Western Europe, 1Q-2004 to 1Q-2010
Table 6-2, Mobile SMS Sent per Quarter per User, Eastern Europe, 1Q-2004 to 1Q-2010
Table 6-3, Mobile SMS Sent per Quarter per User, Asia Pacific, 1Q-2004 to 1Q-2010
Table 6-4, Mobile SMS Sent per Quarter per User, North America, 1Q-2004 to 1Q-2010
Table 6-5, Mobile SMS Sent per Quarter per User, Middle East, 1Q-2004 to 1Q-2010
Table 6-6, Mobile SMS Sent per Quarter per User, Africa, 1Q-2004 to 1Q-2010
Table 7-1, Annual Mobile Network Operator Churn on a Rolling Basis, Western Europe, 1Q-2004 to 1Q-2010
Table 7-2, Annual Mobile Network Operator Churn on a Rolling Basis, Eastern Europe, 1Q-2004 to 1Q-2010
Table 7-3, Annual Mobile Network Operator Churn on a Rolling Basis, Asia Pacific, 1Q-2004 to 1Q-2010
Table 7-4, Annual Mobile Network Operator Churn on a Rolling Basis, North America, 1Q-2004 to 1Q-2010
Table 7-5, Annual Mobile Network Operator Churn on a Rolling Basis, Middle East, 1Q-2004 to 1Q-2010
Table 7-6, Annual Mobile Network Operator Churn on a Rolling Basis, Africa, 1Q-2004 to 1Q-2010
Table 7-7, Annual Mobile Network Operator Churn on a Rolling Basis, Latin America, 1Q-2004 to 1Q-2010
Table 8-1, Total Mobile Network Data Traffic, World Market, Forecast 2008 to 2015
Table 8-2, Mobile Network Data Traffic, Average Monthly Consumed per Wireless Subscriber, World Market, Forecast 2008 to 2015
Table 9-1, Mobile Network Data Traffic, by Technology Generation, Western Europe, Forecast 2008 to 2015
Table 9-2, Mobile Network Data Traffic, by Technology Generation, Eastern Europe, Forecast 2008 to 2015
Table 9-3, Mobile Network Data Traffic, by Technology Generation, Asia Pacific, Forecast 2008 to 2015
Table 9-4, Mobile Network Data Traffic, by Technology Generation, North America, Forecast 2008 to 2015
Table 9-5, Mobile Network Data Traffic, by Technology Generation, Latin America, Forecast 2008 to 2015
Table 9-6, Mobile Network Data Traffic, by Technology Generation, Middle East, Forecast 2008 to 2015
Table 9-7, Mobile Network Data Traffic, by Technology Generation, Africa, Forecast 2008 to 2015
Table 9-8, Mobile Network Data Traffic, by Technology Generation, World Market, Forecast 2008 to 2015
Chart 1-1, Minutes of Use per User, Key Markets, Quarterly and Year-on-Year Comparison
Chart 1-2, Messages Sent per User, Key Markets, Quarterly and Year-on-Year Comparison
Chart 2-1, Minutes of Use per User, Key Markets, Annual, 2003 to 2015
Chart 2-2, Messages Sent per User, Key Markets, Annual, 2003 to 2015
Chart 3-1, Minutes of Use per User, Regional, Quarterly and Year-on-Year Comparison
Chart 3-2, Messages Sent per User, Regional, Quarterly and Year-on-Year Comparison
Chart 4-1, Minutes of Use per User, Regional, Annual, 2003 to 2015
Chart 4-2, Messages Sent per User, Regional, Annual, 2003 to 2015
Chart 4-3, MMS Sent per User per Year, Regional, Annual, 2003 to 2015



Tables
  • Financial Year-End Timeframes

Figures
  • Operator Revenue Categories
  • Historical Analysis of Operator Revenue Streams - Voice
  • Historical Analysis of Operator Revenue Streams - SMS-Based Info Browsing
  • Historical Analysis of Operator Revenue Streams - Mobile Internet Revenues