Features Expected in Mobile Phones by Price Point

US Mobile Devices Survey

Prices of today’s mobile phones range from free to hundreds of dollars, and the types of features mobile subscribers expect to find in a phone are usually in direct relation to its price.

This Research Brief is based on a survey of 1,015 mobile phone users in the United States which asked users how much they plan to spend on their next mobile phone and what hardware attributes and software features they might reasonably expect to find at that price point. Survey results are presented by age group.


Table of Contents

36 Slides
SLIDES
Methodology
Background on Current Phones
Mobile Phone Uses
Smartphone Usage
Mobile Phone Service Provider
Mobile Phone Brand
Length of Time Have Had Current Mobile Phone
Summary: Current Phone Features
Current Mobile Phone Features
Mobile Phone Camera Resolution
Summary: Use of Current Mobile Phone Features
Use of Current Mobile Phone Features
Summary: What Respondents Expect to Find on a $50 Phone
Summary: What Respondents Expect to Find on a $100 Phone
Features Would Expect to Find on a $100 Mobile Phone
Summary: What Respondents Expect to Find on a $150 Phone
Features Would Expect to Find on a $150 Mobile Phone
Summary: Demographics
Age
Gender
Marital Status
Number of People in Household
Type of Residential Area
State of Residence
Occupations
Education
Ethnic Background
Income



Charts
  • Use of Mobile Phone
  • Smartphone Usage
  • Mobile Phone Service Provider
  • Mobile Phone Brand
  • Length of Time Have Had Current Mobile Phone
  • Current Mobile Phone Features
  • Resolution of Phone’s Camera (Among Current Camera Phone Users)
  • Presence & Use of Mobile Phone Features
  • Feature Would Like & Expect to Find on a Mobile Phone Costing $50
  • Feature Would Like & Expect to Find on a Mobile Phone Costing $100
  • Feature Would Like & Expect to Find on a Mobile Phone Costing $150
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Type of Residential Area
  • State of Residence
  • Occupations (Multiples Allowed)
  • Education
  • Ethnic Background
  • Anticipated 2009 Personal Pre-Tax income