Features Used and Desired in Mobile Phones

US Mobile Devices Survey

“Simple” is not a word that many would use to describe a mobile phone. Today’s mobile phones are feature-rich devices packed with a wide variety of advanced hardware and software attributes; but what features and applications do mobile subscribers actually use? This Research Brief is based on a survey of 1,015 mobile phone users in the United States, which asked how often specific features are used on their phones, as well as what they want their next phone to look like and what advanced features they want it to include.


Table of Contents

Slides
Methodology
Background on Current Phones
Mobile Phone Uses
Smartphone Usage
Mobile Phone Service Provider
Mobile Phone Brand
Length of Time Have Had Current Mobile Phone
Summary: Current Phone Features
Current Mobile Phone Features
Mobile Phone Camera Resolution
Summary: Use of Current
Mobile Phone Features
Summary: Use of Current
Mobile Phone Features (Cont???d)
Use of Current Mobile Phone Features
Summary: Mobile Phone Replacement Plans
Timeframe for Mobile Phone Replacement
Price Willing to Pay for New Mobile Phone
Summary: Features Desired on Next Phone
Features Desired on Next Mobile Phone
Summary: Form Factor & Input
Method Preferences
Summary: Form Factor & Input
Mobile Phone Form Factor Preference
Mobile Phone Input Method Preference
Summary: Demographics
Age
Gender
Marital Status
Number of People in Household
Type of Residential Area
State of Residence
Occupations
Education
Ethnic Background
Income



Charts
  • Use of Mobile Phone
  • Smartphone Usage
  • Mobile Phone Service Provider
  • Mobile Phone Brand
  • Length of Time Have Had Current Mobile Phone
  • Current Mobile Phone Features
  • Resolution of Phone???s Camera (Among Current Camera Phone Users)
  • Presence & Use of Mobile Phone Features
  • Timeframe for Replacing Current Mobile Phone
  • Amount Willing to Pay for a New Mobile Phone (Assuming It Has All the Features You Want)
  • Features Desired on Next Mobile Phone
  • Mobile Phone Form Factor Preference
  • Mobile Phone Input Method Preference (Multiples Allowed)
  • Age
  • Gender
  • Marital Status
  • Number of People in Household
  • Type of Residential Area
  • State of Residence
  • Occupations (Multiples Allowed)
  • Education
  • Ethnic Background
  • Anticipated 2009 Personal Pre-Tax income