Netbooks, MIDS, Consumer Electronics, and Femtocells

A Match Made in Heaven?

The major differentiation that femtocells bring to carriers – in comparison to Wi-Fi in connecting ultra mobile devices (UMDs) and WWAN connected consumer electronics (CE) – is in the service domain. The core differentiating factor is the gateway product associated with femtocell deployments. This product is intelligent enough to provide for data offload of generic Internet traffic. It also has the ability to differentiate between generic traffic types, and to manage security. This effectively means that the carrier who controls this gateway has the ability to understand what subscribers are doing at a specific time and on what device, and where they are doing it. This offers the carrier the opportunity to personalize targeted services to a high degree.

Table of Contents

Executive Summary
Market Update

Section 1.
WHY ARE THESE TECHNOLOGIES LINKED?

Section 2.
BUT WHAT ABOUT WI-FI?

Section 3.
THE SERVICE DIFFERENTIATOR
3.1. The Femtocell Architecture Advantage
3.2. What Services Are We Talking About?
3.3. Targeted Push Services, Content Discovery, and Unlocking the Advertising Model
3.3.1. Targeted Push Services
3.3.2. Content Discovery – The Carriers Manna
3.3.3. Unlocking the Advertizing Model
3.3.4. The Biggest Challenge – What do we do with all this Data?
3.3.5. The Privacy Issue
3.4. The Consumer Electronics Paradigm
3.5. The Enterprise Domain

Section 4.
WHAT IS THE CRITICAL TIMEFRAME?
4.1. Gating Factors
4.1.1. Femtocell Installed Base
4.1.2. Netbook Shipments
4.1.3. MID Shipments
4.1.4. Connected CE Shipments
Executive Summary Figure: Technology Adoption Tipping Points



Tables
  • Femtocell Installations, World Markets: 2008 to 2014 (Millions)
  • Netbook Shipments, World Markets: 2007 to 2013 (Millions)
  • Netbook Shipments by WWAN Air Interface, World Market, Forecast: 2008 to 2013 (Millions)
  • MID Shipments, World Market, Forecasts: 2008 to 2013 (Millions)
  • Mobile CE Device Shipments by Air Interface, World Market: 2007 to 2012 (Millions)

Figures
  • Iu over IP Femtocell Architecture Approach