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Mobile Data Device and Service Retail Trends

Cellular Modems, Netbooks, MIDs, Portable Media Players, Personal Navigation Devices

Research Report

Pages
61
Deliverables
Released
4Q 2009
Product Code
RR-WRET-09
Price
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As 3G networks expand, the number and type of mobile connected devices is growing. Soon consumers will be able to purchase and connect not only mobile handsets and cellular modems, but netbooks, e-readers, portable navigation devices, mobile media players, mobile gaming devices, digital cameras, and more. This diverse range of new connected devices present challenges for mobile network operators in terms of provisioning new devices, payment models and service models. MNOs will seek to sell network services wholesale to a new breed of service providers -- OEM and Retail MVNOs -- who will provide front line service to consumers for a significant percentage of these new connected devices over the next five years.

This study provides in-depth forecasts of the type and number of devices OEM and Retail MVNOs will connect, segmented by region, over the next five years, as well as the amount those MVNOs will bill by type and by region.

What Questions Does This Report Answer?

  • What are the next-generation mobile connected devices?
  • Who will sell the next-generation mobile connected devices?
  • What are the projected sales for next-generation mobile connected devices by region?
  • Who will sell next-generation mobile data services?
  • What is the market share for the MNOs, OEM MVNOs and Retail MVNOs that will sell next-generation mobile data services?
  • How many next-generation mobile connected devices will each type of entity (MNO, OEM MVNO, Retail MVNO) connect?
  • What is the market share breakdown for data services billed by group?
  • What markets will see the most active OEM and Retail MVNOs?
  • Which are the key companies that may be involved as alternative MVNOs?
  • What are the barriers that might slow down the growth of mobile connected devices?
  • What are the drivers that might accelerate the growth of mobile connected devices?
  • What strategies should MNOs employ to take advantage of emerging mobile connected devices?
  • What strategies should potential MVNOs employ to enter the connected device services market?

Who Needs This Report?

  • Mobile handset OEMs
  • Laptop OEMs
  • MID OEMs
  • Netbook OEMs
  • Consumer Electronics OEMs
  • MNOs
  • MVNOs
  • MVNEs
  • Electronics retailers
  • General retailers
  • Mobile retail specialists
  • BBS/OSS vendors

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations
CHARTS:

Section 1.
Executive Summary
1.1. Market Opportunity Overview
1.1.1. Why Alternative MVNOs Will Emerge
1.1.2. New Approaches to Mobile Data Connectivity, Payment, Customer Service
1.1.3. Key Markets
1.2. Market Drivers
1.2.1. Demand Drivers
1.2.2. Supply Drivers
1.3. Barriers
1.3.1. Demand Barriers
1.3.2. Supply Barriers
1.4. Forecasts
1.4.1. Total Mobile Data Connectivity Customers, Less Handsets
1.4.2. Total Mobile Data Billings
1.4.3. Mobile Data Billings, Less Data Services from Handsets
1.4.4. Mobile Data Connectivity Customers by Region
1.4.5. Data Services Billings by Region, 2014
1.5. Other Conclusions

Section 2.
Recommendations
2.1. Recommendations
2.1.1. MNOs
2.1.2. OEMs and Retailers

Section 3.
Market Issues
3.1. Why Mobile Data Connectivity Is Changing
3.1.1. Likely Mobile Data Connected Devices
3.2. Retail Channels for Mobile Data Connected Devices
3.2.1. Retail Channel Categories
3.2.2. Retail Channel Trends
3.2.3. Why Retail Channels Will Remain Relatively Status Quo
3.3. Business Models for Mobile Connectivity Providers
3.3.1. The Challenge for MNOs
3.3.2. Consumer Survey — Purchase Preferences
3.3.3. OEMs as MVNOs
3.3.4. Retailers as MVNOs
3.3.5. MNO Approaches to Wholesale
3.4. Payment Methods for Mobile Data Connectivity
3.4.1. Subscription
3.4.2. Multi-Device Subscriptions
3.4.3. Pay-as-You-Go
3.4.4. Built into Device Price
3.4.5. Built into Content, Specialized Services Price

Section 4.
Key Industry Players
4.1. Acer Inc
4.2. Amazon
4.3. AT&T Corporation
4.4. Best Buy
4.5. DSG International plc
4.6. Hewlett-Packard
4.7. Jasper Wireless
4.8. Media Markt/Saturn
4.9. Qualcomm Inc
4.10. RadioShack
4.11. Samsung Electronics Co Ltd
4.12. Sony Electronics Inc
4.13. Sprint Nextel Corporation
4.14. Toshiba Corporation
4.15. Verizon Wireless USA
4.16. Wal-Mart

Section 5.
Market Forecasts
5.1. Forecast Methodology
5.1.1. Market Share of Mobile Data Connected Device Sales by Distribution Channel
5.1.2. Devices Sold by Channel
5.1.3. Mobile Data Connectivity Customers by Service Provider
5.1.4. Mobile Data Services Billed by Service Providers
5.2. Market Forecasts
5.2.1. Market Share of Mobile Data Connected Devices by Distribution Channel
5.2.2. Devices Sold by Channel
5.2.3. Mobile Data Connectivity Customers by Service Provider
5.2.4. Mobile Data Services Billed by Service Provider

Section 6.
Company Directory

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes




100 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1-1
Market Share of Mobile Data Connected Devices by Distribution Channel, North America, 2009
1-2
Market Share of Mobile Data Connected Devices by Distribution Channel, North America, 2014
1-3
Market Share of Mobile Data Connected Devices by Distribution Channel, Europe, 2009
1-4
Market Share of Mobile Data Connected Devices by Distribution Channel, Europe, 2014
1-5
Market Share of Mobile Data Connected Devices by Distribution Channel, Asia-Pacific, 2009
1-6
Market Share of Mobile Data Connected Devices by Distribution Channel, Asia-Pacific, 2014
1-7
Market Share of Mobile Data Connected Devices by Distribution Channel, Latin America, 2009
1-8
Market Share of Mobile Data Connected Devices by Distribution Channel, Latin America, 2014
1-9
Market Share of Mobile Data Connected Devices by Distribution Channel, Rest of World, 2009
1-10
Market Share of Mobile Data Connected Devices by Distribution Channel, Rest of World, 2014
2-1
Total Devices Sold by Channel, North America, Forecast: 2009 to 2014
2-2
Cellular Modem Devices Sold by Channel, North America, Forecast: 2009 to 2014
2-3
Ultra Mobile Devices Sold by Channel, North America, Forecast: 2009 to 2014
2-4
Consumer Electronic Devices Sold by Channel, North America, Forecast: 2009 to 2014
2-5
Mobile Handsets Sold by Channel, North America, Forecast: 2009 to 2014
2-6
Total Devices Sold by Channel, Western Europe, Forecast 2009 to 2014
2-7
Cellular Modem Devices Sold by Channel, Western Europe, Forecast 2009 to 2014
2-8
Ultra Mobile Devices Sold by Channel, Western Europe, Forecast 2009 to 2014
2-9
Consumer Electronic Devices Sold by Channel, Western Europe, Forecast 2009 to 2014
2-10
Mobile Handsets Sold by Channel, Western Europe, Forecast 2009 to 2014
2-11
Total Devices Sold by Channel, Eastern Europe, Forecast 2009 to 2014
2-12
Cellular Modem Devices Sold by Channel, Eastern Europe, Forecast 2009 to 2014
2-13
Ultra Mobile Devices Sold by Channel, Eastern Europe, Forecast 2009 to 2014
2-14
Consumer Electronic Devices Sold by Channel, Eastern Europe, Forecast 2009 to 2014
2-15
Mobile Handsets Sold by Channel, Eastern Europe, Forecast 2009 to 2014
2-16
Total Devices Sold by Channel, Asia-Pacific, Forecast 2009 to 2014
2-17
Cellular Modem Devices Sold by Channel, Asia-Pacific, Forecast 2009 to 2014
2-18
Ultra Mobile Devices Sold by Channel, Asia-Pacific, Forecast 2009 to 2014
2-19
Consumer Electronic Devices Sold by Channel, Asia-Pacific, Forecast 2009 to 2014
2-20
Mobile Handsets Sold by Channel, Asia-Pacific, Forecast 2009 to 2014
2-21
Total Devices Sold by Channel, Latin America, Forecast 2009 to 2014
2-22
Cellular Modem Devices Sold by Channel, Latin America, Forecast 2009 to 2014
2-23
Ultra Mobile Devices Sold by Channel, Latin America, Forecast 2009 to 2014
2-24
Consumer Electronic Devices Sold by Channel, Latin America, Forecast 2009 to 2014
2-25
Mobile Handsets Sold by Channel, Latin America, Forecast 2009 to 2014
2-26
Total Devices Sold by Channel, Rest of World, Forecast 2009 to 2014
2-27
Cellular Modem Devices Sold by Channel, Rest of World, Forecast 2009 to 2014
2-28
Ultra Mobile Devices Sold by Channel, Rest of World, Forecast 2009 to 2014
2-29
Consumer Electronic Devices Sold by Channel, Rest of World, Forecast 2009 to 2014
2-30
Mobile Handsets Sold by Channel, Rest of World, Forecast 2009 to 2014
3-1
Total Mobile Data Connectivity Customers by Service Provider, North America, Forecast: 2009 to 2014
3-2
Cellular Modem Customers Connected by Service Provider, North America, Forecast: 2009 to 2014
3-3
Ultra Mobile Device Customers Connected by Service Provider, North America, Forecast: 2009 to 2014
3-4
Consumer Electronic Device Customers Connected by Service Provider, North America, Forecast: 2009 to 2014
3-5
Mobile Handset Customers Connected for Data by Service Provider, North America, Forecast: 2009 to 2014
3-6
Total Mobile Data Connectivity Customers by Service Provider, Western Europe, Forecast 2009 to 2014
3-7
Cellular Modem Customers Connected by Service Provider, Western Europe, Forecast 2009 to 2014
3-8
Ultra Mobile Device Customers Connected by Service Provider, Western Europe, Forecast 2009 to 2014
3-9
Consumer Electronic Device Customers Connected by Service Provider, Western Europe, Forecast 2009 to 2014
3-10
Mobile Handset Customers Connected for Data by Service Provider, Western Europe, Forecast 2009 to 2014
3-11
Total Mobile Data Connectivity Customers by Service Provider, Eastern Europe, Forecast 2009 to 2014
3-12
Cellular Modem Customers Connected by Service Provider, Eastern Europe, Forecast 2009 to 2014
3-13
Ultra Mobile Device Customers Connected by Service Provider, Eastern Europe, Forecast 2009 to 2014
3-14
Consumer Electronic Device Customers Connected by Service Provider, Eastern Europe, Forecast 2009 to 2014
3-15
Mobile Handset Customers Connected for Data by Service Provider, Eastern Europe, Forecast 2009 to 2014
3-16
Total Mobile Data Connectivity Customers by Service Provider, Asia-Pacific, Forecast 2009 to 2014
3-17
Cellular Modem Customers Connected by Service Provider, Asia-Pacific, Forecast 2009 to 2014
3-18
Ultra Mobile Device Customers Connected by Service Provider, Asia-Pacific, Forecast 2009 to 2014
3-19
Consumer Electronic Device Customers Connected by Service Provider, Asia-Pacific, Forecast 2009 to 2014
3-20
Mobile Handset Customers Connected for Data by Service Provider, Asia-Pacific, Forecast 2009 to 2014
3-21
Total Mobile Data Connectivity Customers by Service Provider, Latin America, Forecast 2009 to 2014
3-22
Cellular Modem Customers Connected by Service Provider, Latin America, Forecast 2009 to 2014
3-23
Ultra Mobile Device Customers Connected by Service Provider, Latin America, Forecast 2009 to 2014
3-24
Consumer Electronic Device Customers Connected by Service Provider, Latin America, Forecast 2009 to 2014
3-25
Mobile Handset Customers Connected for Data by Service Provider, Latin America, Forecast 2009 to 2014
3-26
Total Mobile Data Connectivity Customers by Service Provider, Rest of World, Forecast 2009 to 2014
3-27
Cellular Modem Customers Connected by Service Provider, Rest of World, Forecast 2009 to 2014
3-28
Ultra Mobile Device Customers Connected by Service Provider, Rest of World, Forecast 2009 to 2014
3-29
Consumer Electronic Device Customers Connected by Service Provider, Rest of World, Forecast 2009 to 2014
3-30
Mobile Handset Customers Connected for Data by Service Provider, Rest of World, Forecast 2009 to 2014
4-1
Total Mobile Data Services Billed by Service Provider, North America, Forecast: 2009 to 2014
4-2
Cellular Modem Data Services Billed by Service Provider, North America, Forecast: 2009 to 2014
4-3
Ultra Mobile Device Data Services Billed by Service Provider, North America, Forecast: 2009 to 2014
4-4
Consumer Electronic Device Data Services Billed by Service Provider, North America, Forecast: 2009 to 2014
4-5
Mobile Handset Data Services Billed by Service Provider, North America, Forecast: 2009 to 2014
4-6
Total Mobile Data Services Billed by Service Provider, Western Europe, Forecast 2009 to 2014
4-7
Cellular Modem Data Services Billed by Service Provider, Western Europe, Forecast 2009 to 2014
4-8
Ultra Mobile Device Data Services Billed by Service Provider, Western Europe, Forecast 2009 to 2014
4-9
Consumer Electronic Device Data Services Billed by Service Provider, Western Europe, Forecast 2009 to 2014
4-10
Mobile Handset Data Services Billed by Service Provider, Western Europe, Forecast 2009 to 2014
4-11
Total Mobile Data Services Billed by Service Provider, Eastern Europe, Forecast 2009 to 2014
4-12
Cellular Modem Data Services Billed by Service Provider, Eastern Europe, Forecast 2009 to 2014
4-13
Ultra Mobile Device Data Services Billed by Service Provider, Eastern Europe, Forecast 2009 to 2014
4-14
Consumer Electronic Device Data Services Billed by Service Provider, Eastern Europe, Forecast 2009 to 2014
4-15
Mobile Handset Data Services Billed by Service Provider, Eastern Europe, Forecast 2009 to 2014
4-16
Total Mobile Data Services Billed by Service Provider, Asia-Pacific, Forecast 2009 to 2014
4-17
Cellular Modem Data Services Billed by Service Provider, Asia-Pacific, Forecast 2009 to 2014
4-18
Ultra Mobile Device Data Services Billed by Service Provider, Asia-Pacific, Forecast 2009 to 2014
4-19
Consumer Electronic Device Data Services Billed by Service Provider, Asia-Pacific, Forecast 2009 to 2014
4-20
Mobile Handset Data Services Billed by Service Provider, Asia-Pacific, Forecast 2009 to 2014
4-21
Total Mobile Data Services Billed by Service Provider, Latin America, Forecast 2009 to 2014
4-22
Cellular Modem Data Services Billed by Service Provider, Latin America, Forecast 2009 to 2014
4-23
Ultra Mobile Device Data Services Billed by Service Provider, Latin America, Forecast 2009 to 2014
4-24
Consumer Electronic Device Data Services Billed by Service Provider, Latin America, Forecast 2009 to 2014
4-25
Mobile Handset Data Services Billed by Service Provider, Latin America, Forecast 2009 to 2014
4-26
Total Mobile Data Services Billed by Service Provider, Rest of World, Forecast 2009 to 2014
4-27
Cellular Modem Data Services Billed by Service Provider, Rest of World, Forecast 2009 to 2014
4-28
Ultra Mobile Device Data Services Billed by Service Provider, Rest of World, Forecast 2009 to 2014
4-29
Consumer Electronic Device Data Services Billed by Service Provider, Rest of World, Forecast 2009 to 2014
4-30
Mobile Handset Data Services Billed by Service Provider, Rest of World, Forecast 2009 to 2014
11 Charts
  • Mobile Data Connectivity Customers, Less Handsets, World Market: 2009 to 2014
  • Data Billings, Connected Devices Less Handsets, World Market: 2009 to 2014
  • Mobile Data Connectivity Customers, World Market: 2009 to 2014
  • Mobile Data Connectivity Customers, Less Handsets, World Market: 2009 to 2014
  • Mobile Data Billings, World, 2014
  • Mobile Data Billings, Less Handsets, World, 2014
  • Mobile Data Billings by Region, Total, OEM, Retail, 2014
  • Mobile Data Connectivity Customers, World Market: 2009 to 2014
  • Mobile Data Connectivity Customers, Less Handsets, World Market: 2009 to 2014
  • Mobile Data Billings, World, 2014
  • Mobile Data Billings, Less Handsets, World, 2014
3 Figures
  • Mobile Data Connectivity Customers, 2014
  • Data Services Billings by Region, 2014
  • OEM comparison, types of devices manufactured