Video Server Market Analysis

Forecasts and Player Profiles for Cable, Telco, and Broadcast

Video on demand is the killer application that transformed television from a mere delivery device to a platform offering interactive services to the viewer. Several components in the cable or telco network are involved in the delivery of on-demand content to subscribers. A critical component that enables this workflow in the cable, telco, or broadcast environment is the video server, which can be defined as hardware coupled with a software application. Growing subscriber numbers and the demand for more interactive and personalized services have created the need for high performance video servers that are scalable and offer high return on investment to operators. This study examines current trends in the video server market, and the video server’s role in delivering on-demand and interactive services to subscribers. It also identifies market drivers and inhibitors, and profiles key players and their product offerings in the cable, telco and broadcast segments. Market share and pricing trend data are accompanied by regional and market segment forecasts.

What Questions Does This Report Answer?

  • What are the current trends in the video server market?
  • What drives the this market’s growth?
  • What challenges do vendors face?
  • Who are the key players?
  • How are the cable, telco and broadcast markets expected to grow?
  • What different products are on offer?
  • Where is the demand coming from?
  • What are the existing pricing models and trends in the market?

Who Needs This Report?

  • Service providers and operators
  • Conditional access vendors
  • Content owners and distributors.
  • Set-top box vendors
  • Video server vendors
  • Storage vendors

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Market Overview
1.2. Market Segmentation
1.2.1. Cable Video Server Market
1.2.2. Telco Video Server Market
1.2.3. Broadcast Video Server Market
1.3. Competitive Landscape
1.3.1. Key Vendors
1.4. Opportunities
1.5. Conclusion

Section 2.
MARKET ANALYSIS
2.1. Market Drivers
2.1.1. Increase in Competition between Pay TV Service Providers
2.1.2. High Definition Content Will Increase the Demand for Video Servers
2.1.3. Real-Time Services Will Escalate the Growth of the Market
2.1.4. Video Server Technology Offers a High Return on Investment
2.1.5. Advertising Coupled with Video on Demand Creates New Revenue Opportunities
2.1.6. Increase in Concurrency Rates Will Drive Demand
2.1.7. Entry of New Players in the Market Validates the Growth Potential of This Segment
2.1.8. FCC Mandate Will Have an Impact on the Growth of the Market
2.1.9. News and Sports Will Drive Demand for Video Servers
2.1.10. Adding Sub Channels Increases Revenue Opportunity
2.1.11. Entering New Geographic Regions Offers Prospects for Growth
2.2. Market Restraints
2.2.1. Encoding and Decoding Complex Codecs Impacts the Video Equipment Market
2.2.2. Adoption of Time-Shifted Television in the United States
2.2.3. Content Rights and Restriction Impedes the Growth of Video on Demand Services
2.2.4. Integration with Middleware Can Be Time Consuming
2.2.5. High Definition Requires Expansion of Network Capacity
2.2.6. Majority of Content Is Still in Standard Definition
2.2.7. Competition from Other Sources of Entertainment
2.2.8. Future Economic Scenario Will Impact the Growth of the Market
2.2.9. Transition from Analog to Digital Has Been Slow in Certain Markets
2.3. Market Challenges
2.3.1. Content Distribution in the Network
2.3.2. Content Navigation on Video on Demand
2.3.3. Complexity of Formats in Broadcasting
2.3.4. Impact of Multicast and Unicast Services on Bandwidth
2.3.5. Security of Content

Section 3.
MARKET AND TECHNOLOGY TRENDS
3.1. Delivery of Video to Mobile Devices and the Web
3.2. Growing Demand for Content in HD
3.3. Adoption of Next-Generation HD Format
3.4. Falling Price of Storage
3.5. Adoption of Flash-Based Video Servers
3.6. Adoption of File-Based Workflows
3.7. Demand for 10GigE

Section 4.
PRICING TRENDS AND MODELS
4.1. Key Players: Company Profiles, Market Share, and Product Offering
4.1.1. Avid
4.1.2. Anevia
4.1.3. ARRIS
4.1.4. BitBand
4.1.5. Cisco
4.1.6. Concurrent Computer
4.1.7. Edgeware
4.1.8. EVS
4.1.9. Thomson Grass Valley
4.1.10. Harmonic
4.1.11. Harris
4.1.12. Espial/Kasenna
4.1.13. Motorola
4.1.14. Omneon
4.1.15. Quantel
4.1.16. SeaChange
4.1.17. Sun
4.1.18. UTStarcom

Section 5.
MARKET FORECASTS
5.1. Cable Video Server Market
5.2. Telco Video Server Market
5.3. Broadcast Video Server Market

Section 6.
COMPANY DIRECTORY

Section 7.
ACRONYMS
COMPETITIVE LANDSCAPE
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Broadcast Video Server Pricing, World Market, Forecast: 2007 to 2013
  • Cable Video Server Pricing, World Market, Forecast: 2007 to 2013
  • Telco Video Server Pricing, World Market, Forecast: 2007 to 2013
  • CATV Video Subscribers, World Market, Forecast: 2007 to 2013
  • CATV Concurrency Rate, World Market, Forecast: 2007 to 2013
  • Concurrent Cable VOD Streams, World Market, Forecast: 2007 to 2013
  • Cable Video Server (Installed), World Market, Forecast: 2007 to 2013
  • Cable Video Server (Shipped), World Market, Forecast: 2007 to 2013
  • Cable Video Server Revenue, World Market, Forecast: 2007 to 2013
  • Telco Video Subscribers, World Market, Forecast: 2007 to 2013
  • Telco Concurrency Rate, World Market, Forecast: 2007 to 2013
  • Concurrent Telco VOD Streams, World Market, Forecast: 2007 to 2013
  • Telco Video Server (Installed), World Market, Forecast: 2007 to 2013
  • Telco Video Server (Shipped), World Market, Forecast: 2007 to 2013
  • Telco Video Server Revenue, World Market, Forecast: 2007 to 2013
  • Broadcast Video Server Market Revenue, World Market, Forecast: 2007 to 2013
  • Total Video Server Market Revenue, World Market, Forecast: 2007 to 2013

Charts
  • Broadcast Video Server Pricing, World Market, Forecast: 2007 to 2013
  • Cable Video Server Pricing, World Market, Forecast: 2007 to 2013
  • Telco Video Server Pricing, World Market, Forecast: 2007 to 2013
  • Total Video Server Market Revenue, World Market, Forecast: 2007 to 2013
  • CATV Video Subscribers, World Market, Forecast: 2007 to 2013 (Millions)
  • CATV Concurrency Rate, World Market, Forecast: 2007 to 2013 (%)
  • Concurrent Cable VOD Streams, World Market, Forecast: 2007 to 2013
  • Cable Video Servers (Installed), World Market, Forecast: 2007 to 2013
  • Cable Video Servers (Shipped), World Market, Forecast: 2007 to 2013
  • Cable Video Server Revenue, World Market, Forecast: 2007 to 2013
  • Cable Video Server Market Share, World Market, 2007
  • Telco Video Subscribers, World Market, Forecast: 2007 to 2013
  • Telco Concurrency Rate, World Market, Forecast: 2007 to 2013
  • Concurrent Telco VOD Streams, World Market, Forecast: 2007 to 2013
  • Telco Video Servers (Installed), World Market, Forecast: 2007 to 2013
  • Telco Video Servers (Shipped), World Market, Forecast: 2007 to 2013
  • Telco Video Server Revenue, World Market, Forecast: 2007 to 2013
  • Telco Video Server Market Share, World Market, 2007
  • Broadcast Video Server Market Revenue, World Market, Forecast: 2007 to 2013
  • Broadcast Video Server Market Share, World Market, 2007
  • Broadcast Video Server Market, Breakout by Segment, World Market, 2007
  • Total Video Server Market Revenue, World Market, Forecast: 2007 to 2013

Figures
  • Video on Demand Architecture
  • Key Players in the Video Server Market
  • Market Focus and Products Offered by Players in the Video Server Market