Enterprise Telepresence and Video Conferencing

Drivers, Opportunities, Supply Chain Analysis, and Forecasts

Telepresence currently is at a critical inflection point as this technology begins to converge with high definition video conferencing and even desktop video conferencing. This study examines the state of telepresence today including a look at the major trends, the technology gaps that remain, and the major drivers. It provides forecasts for endpoint systems as well as managed services.

The report looks at the significance of Cisco’s acquisition of Tandberg in terms of its impact on the market as a whole as well as its impact on specific vendors such as Polycom and Hewlett-Packard. One aspect of telepresence generally overlooked but covered in this report is its relationship to unified communications and how telepresence and video are driving deployments of unified communications. Finally, this report forecasts the installed base of telepresence equipment, a topic of growing importance as vendors grapple with interoperability issues.

What Questions Does This Report Answer?

  • How will the telepresence market grow over the next few years?
  • What video compression technologies are likely to lead?
  • What are the major drivers for telepresence?
  • What are the major obstacles to telepresence growth?
  • What will be the impact of Cisco's acquisition of Tandberg?
  • What are the major vertical markets for telepresence?
  • Which regions will experience the fastest telepresence growth?
  • How has the economic slowdown affected the telepresence industry?
  • How will managed telepresence services grow?
  • What can we expect for telepresence in the home?

Who Needs This Report?

  • Telepresence equipment senior executives
  • LCD screen manufacturer
  • Corporate travel office executives
  • Hospitality industry executives
  • Telepresence chip manufacturers
  • Telehealth hospital executives
  • University Distance Learner executives

Table of Contents

Executive Brief: Top-Line Forecast
Executive Brief: Drivers
Executive Brief: Inhibitors
Executive Brief: Market Share
Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Telepresence Market Revenue Growth
1.2. True Telepresence
1.3. HD Video Conferencing Blurs the Distinction
1.4. Drivers for Telepresence
1.5. The Managed Services Market
1.6. The Home Telepresence Market
1.7. Key Vertical Markets
1.8. The Significance of Cisco's Tandberg Acquisition
1.9. Some Leading Trends

Section 2.
Market Issues
2.1. Telepresence Definition
2.2. Differentiating Telepresence from Video Conferencing
2.2.1. Video Conferencing
2.3. New Video Conferencing Products Blur the Telepresence Distinction
2.4. The Telepresence Product Portfolio
2.4.1. The Telepresence Room
2.4.1.1. The Total Immersion Holographic Experience
2.4.2. The Conference Room with Telepresence Added
2.4.3. Non-Standard Rooms
2.4.4. The Telepresence Stage
2.4.5. The Telepresence Podium
2.4.6. The Intimate Telepresence Conference Room
2.4.7. Executive or Personal Telepresence
2.4.8. Home Telepresence
2.5. The Impact of the 2009 Recession on Telepresence
2.6. Market Drivers
2.6.1. The Need to Reduce Business Travel Expenses
2.6.2. Immediacy
2.6.3. Carbon Footprint Reduction
2.6.4. The Need to Leverage Key Personnel for Knowledge Sharing
2.6.5. The Need for Time-Sensitive Collaboration on R&D Projects
2.6.6. The Impact of Outsourcing
2.6.7. Cisco's Marketing Campaign
2.7. Market Obstacles
2.7.1. Price Tag
2.7.2. Market Confusion and Technical Substitution
2.7.3. WAN Readiness
2.7.4. Interoperability
2.8. Telepresence Horizontal Markets
2.8.1. Large Enterprises
2.8.2. Small and Medium-Sized Businesses
2.9. Key Telepresence Vertical Markets
2.9.1. Corporate
2.9.2. Healthcare
2.9.3. Banking & Financial
2.9.4. Manufacturing
2.9.5. Pharmaceuticals
2.9.6. Hospitality
2.9.7. Higher Education
2.9.8. Government
2.9.9. Legal
2.9.10. Entertainment
2.9.11. Retail
2.9.12. Houses of Worship
2.10. Public Telepresence Rooms
2.11. The Challenge of "Good Enough" High-Definition Video Conferencing
2.12. The Market Impact of Cisco's Tandberg Acquisition
2.13. The Challenge for HP and Polycom
2.14. Managed Services
2.15. The SMB Market Potential
2.16. Where the Revenue Will Be in the Near Future
2.17. How the Market Will Change: Some Emerging Trends
2.17.1. Archived Telepresence Video Storage Will Become a Blockbuster
2.17.2. Desktop Video Will Be a Major Revenue Producer
2.17.3. Language Translation of Telepresence Sessions Will Increase
2.17.4. Vendors Actively Go After Legacy Video Conferencing Customers
2.17.5. Managed Services Growth Outpaces the Overall Telepresence Market
2.17.6. "Good Enough" Telepresence for the Masses
2.17.7. Bigger & Clearer is Better
2.17.8. Home Is Where the Telepresence Is
2.17.9. The Mobile Employee Joins the Telepresence Session
2.17.10. Virtual Hospitality Rooms Will Spring Up
2.17.11. B2B Telepresence Sessions Increase
2.18. Will Vendors Continue to Lead with the ROI Argument?

Section 3.
Technology Issues
3.1. HD Video Conferencing
3.2. Web Video Conferencing
3.3. Unified Communications and Video
3.4. Bandwidth Requirements
3.4.1. Bandwidth Challenges for the Enterprise
3.4.2. The Impact of Scalable Video Coding on Bandwidth
3.4.3. WAN
3.4.4. Latency
3.4.5. Jitter
3.4.6. Eye Movement
3.4.7. Video Quality
3.5. Technical Challenges for a Telepresence Room
3.5.1. Lighting
3.5.2. Sound
3.5.3. Heating and Cooling
3.5.4. The Room
3.5.5. Noise Reduction
3.5.6. The Room Environment
3.6. Frame Rate
3.7. 3D as the "Ultimate" Experience
3.8. Interoperability Issues

Section 4.
Key Industry Players
4.1. Telepresence Equipment Vendors
4.1.1. Brightcom
4.1.2. Cisco
4.1.3. Digital Video Enterprises (DVE)
4.1.4. Exovision
4.1.5. Hewlett-Packard
4.1.6. Huawei
4.1.7. LifeSize Communications
4.1.8. Polycom
4.1.9. Tandberg
4.2. Telanetix
4.2.1. Telepresence Tech
4.2.2. Teliris
4.2.3. Vidyo
4.3. Telepresence Managed Services
4.3.1. AT&T
4.3.2. British Telecom
4.3.3. Glowpoint
4.3.4. IP-V Gateways
4.3.5. Masergy
4.3.6. Tata Communications
4.3.7. Verizon
4.3.8. Virtela
4.4. Other Telepresence & Video Conferencing Vendors
4.4.1. Avistar
4.4.2. HaiVision
4.4.3. IBM
4.4.4. Mitel

Section 5.
Market Forecasts
5.1. Methodology
5.2. The Total Telepresence Market
5.3. Telepresence Endpoint Shipments
5.4. The Growing Installed Base of Telepresence Systems
5.5. Telepresence Manufacturer Revenue by Region
5.6. Managed Telepresence Services
5.7. The Growth of Specific Vertical Markets
5.8. Network Revenue Growth Forecast

Section 6.
Company Directory

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes
Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
Telepresence Systems Shipped, World Market, Forecast: 2009 to 2015
Telepresence Systems Installed Base, World Market, Forecast: 2009 to 2015
Telepresence System Manufacturer Revenue by Region, World Market, Forecast: 2009 to 2015
Telepresence Managed Services Revenue, World Market, Forecast: 2009 to 2015
Telepresence System Manufacturer Revenue by Vertical Market, World Market, Forecast: 2009 to 2015
Telepresence Network Revenue, World Market, Forecast: 2009 to 2015
Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
Telepresence Systems Shipped, World Market, Forecast: 2009 to 2015
Telepresence Systems Installed Base, World Market, Forecast: 2009 to 2015
Telepresence System Manufacturer Revenue by Region, World Market, Forecast: 2009 to 2015
Telepresence Managed Services Revenue, World Market, Forecast: 2009 to 2015
Telepresence System Manufacturer Revenue by Vertical Market, World Market, Forecast: 2009 to 2015
Telepresence Network Revenue, World Market, Forecast: 2009 to 2015





Tables
  • Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
  • Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
  • Telepresence Systems Shipped, World Market, Forecast: 2009 to 2015
  • Telepresence Systems Installed Base, World Market, Forecast: 2009 to 2015
  • Telepresence System Manufacturer Revenue by Region, World Market, Forecast: 2009 to 2015
  • Telepresence Managed Services Revenue, World Market, Forecast: 2009 to 2015
  • Telepresence System Manufacturer Revenue by Vertical Market, World Market, Forecast: 2009 to 2015
  • Telepresence Network Revenue, World Market, Forecast: 2009 to 2015

Charts
  • Total Telepresence Market Revenue World Market, Forecast: 2009 to 2015
  • Telepresence System Manufacturer Revenue by Vertical Market World Market, Forecast: 2009 to 2015
  • Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
  • Total Telepresence Market Revenue, World Market, Forecast: 2009 to 2015
  • Telepresence Systems Shipped, World Market, Forecast: 2009 to 2015
  • Telepresence Systems Installed Base, World Market, Forecast: 2009 to 2015
  • Telepresence System Manufacturer Revenue by Region, World Market, Forecast: 2009 to 2015
  • Telepresence Managed Services Revenue, World Market, Forecast: 2009 to 2015
  • Telepresence System Manufacturer Revenue by Vertical Market, World Market, Forecast: 2009 to 2015
  • Telepresence Network Revenue, World Market, Forecast: 2009 to 2015