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Smartphone Technologies and Markets
Android, Symbian, Blackberry, iOS, Windows Mobile
Research Report
- Pages
- 79
- Deliverables
-
- Released
- 1Q 2011
- Product Code
- RR-SPH-11
- Price
- Login
The smartphone market is currently the fastest-growing segment of the mobile handset market and it will continue to outpace the overall handset market for the foreseeable future. Whereas smartphones were once left up to pure-play manufacturers and the largest of handset vendors, today nearly every major handset vendor has smartphones as part of its portfolio and they are spreading to smaller players that view these higher margin devices as a means to reach profitability faster. Without the likelihood of any meaningful platform consolidation, or the prospect of an industry-standard operating system in the near-term, the competitive forces that have formed today’s choices are likely to remain, yet will manifest themselves differently among the world’s regions.
This study explores the leading IC and OS platforms and the outlook for these competing technologies. In addition, the report explores technologies that are being integrated into smartphones as competitive differentiators by smartphone OEMs.
What Questions Does This Report Answer?
- What is the forecast growth of smartphone shipments by region?
- How does a smartphone differ from a basic phone?
- Which of the competing mobile operating systems will grow to hold the dominant market share position?
- What are the strengths and weakness of competing platforms?
- What are the regional performances and outlooks for the competing platforms?
- For how long will the iPhone OS hold on as the market’s third most popular platform?
- In what regions will Android have its best success and where will it sit in the worldwide market compared to its competition?
- How fast will the low-end smartphone segment grow and how will the market’s overall volume segment over the next five years?
- How are application storefronts playing a role in smartphone growth and what is the forecast growth of applications by platform?
Who Needs This Report?
- Handset and mobile device manufacturers
- Mobile operators
- Mobile platform and software vendors
- Content service providers
- Semiconductor manufacturers
Table of Contents
-
Executive Brief
- Executive Brief: Top-Line Forecast
- Executive Brief: Demand Drivers
- Executive Brief: Topical Highlights
- Executive Brief: Market Share
- Executive Brief: Summary and Strategic Recommendations
Section 1.
Executive Summary
1.1. Market Summary
1.2. Smartphone Shipments by Region
1.3. Smartphone Shipments by Operating System
1.4. Smartphone Shipments by OEMs
1.5. Market Drivers and Demand Factors
Section 2.
What Is a Smartphone?
2.1. Smartphone Definition
2.1.1. Smartphones versus Enhanced Phones
2.1.2. MIDs as Smartphones
2.1.3. Media Tablets as Smartphones
Section 3.
Analysis of Smartphone Operating Systems
3.1. Introduction
3.2. Mobile Operating System
3.2.1. Open Source Operating Systems
3.2.2. Mobile Linux
3.2.2.1. Linux Overview and History
3.2.2.2. Open Source Licensing - Linux
3.2.2.3. Key Licensing Paradigms for Linux
3.2.3. Key Mobile Linux Offerings
3.2.3.1. Android
3.2.3.2. LiMo
3.3. OS Fragmentation and Implications
3.4. Dominant Smartphone OS Platforms
3.4.1. Symbian
3.4.1.1. Strengths
3.4.1.1.1. Efficient Use of Handset Resources
3.4.1.1.2. Maturity
3.4.1.1.3. UI Abstraction Layer
3.4.1.2. Weaknesses
3.4.1.2.1. Web Browsing and Application Development
3.4.1.2.2. Ability to Scale up
3.4.2. Conclusion
3.4.3. Windows Mobile OS
3.4.3.1. Strengths
3.4.3.1.1. Synergy with Windows Desktop and Server APIs and Applications
3.4.3.1.2. Out-of-the-Box Complete Solution
3.4.3.1.3. No Ties to Handset OEMs
3.4.3.2. Weaknesses
3.4.3.2.1. Not Tailored to the Phone
3.4.3.2.2. Number of APIs
3.4.3.2.3. Closed Source Code
3.4.3.2.4. Expensive Royalties
3.4.3.3. Conclusion
3.4.4. BlackBerry
3.4.4.1. Strengths
3.4.4.1.1. Proprietary
3.4.4.1.2. Custom Infrastructure Support
3.4.4.2. Weaknesses
3.4.4.2.1. Application Development
3.4.4.3. Conclusion
3.4.5. iOS
3.4.5.1. Strengths
3.4.5.1.1. Platform Leads Marketing
3.4.5.1.2. Best in Class Design
3.4.5.2. Weaknesses
3.4.5.2.1. Limited Portfolio
3.4.6. Android
3.4.6.1. Strengths
3.4.6.1.1. Complete Stack for Free
3.4.6.1.2. Scalability
3.4.6.1.3. Broad OEM Support
3.4.6.1.4. Application Development
3.4.6.2. Weaknesses
3.4.6.2.1. Fragmentation
3.4.6.2.2. Legal Concerns
3.4.6.3. Conclusion
3.5. Tier Two and Emerging Smartphone OS Platforms
3.5.1. webOS
3.5.2. Windows Phone 7
3.5.3. bada
3.6. Global Smartphone OS Forecasts
Section 4.
Smartphone Semiconductor Market
4.1. Introduction
4.2. Application Processors
4.2.1. Standalone and Integrated Application Processors
4.2.2. Processor Core Architectures
4.2.3. Multi-Core Processors in Smartphones
4.2.4. Application Processor Vendors
4.3. Connectivity IC
4.3.1. Technology Issues
4.3.2. Major Players - Connectivity
4.4. Baseband Processors
4.4.1. Technical Issues
4.5. RF Transceivers
4.5.1. Technology Issues
Section 5.
Smartphone Connectivity
5.1. Overview
5.2. Cellular Connectivity
5.3. Wi-Fi
5.3.1. 802.11n in Smartphones
5.3.2. Wi-Fi Direct
5.4. Near Field Communication
5.5. GPS
Section 6.
Smartphone Technologies
6.1. Overview
6.2. Evolution of Smartphone Input Mechanisms
6.3. User Interface
6.3.1. Touchscreens
6.3.1.1. Resistive and Capacitive Touchscreens
6.3.1.2. Haptic Feedback
6.3.1.3. 3D Displays
6.3.1.3.1. 3D Technology Overview
6.3.2. Speech Recognition in the UI
6.3.3. Sensor-Based UI
6.3.3.1. Micro-Electro-Mechanical Systems
6.3.3.2. Accelerometers
6.3.3.3. Gyroscope
6.3.3.4. Digital Compass (Magnetometer)
6.3.3.5. Augmented Reality - Putting It All Together
6.4. Mobile Web Browsers
6.4.1. WebKit
6.4.2. Web Standards and Application Development
6.4.2.1. HTML
6.4.2.2. HTML5
6.4.2.3. Canvas
6.4.2.4. Google's Native Client Project
6.5. The Importance of Application Stores
6.5.1. Applications by Smartphone Platform
Section 7.
Smartphone OEMS
7.1. Market Overview
7.1.1. Nokia
7.1.2. HTC
7.1.3. Apple
7.1.4. Motorola
7.1.5. Samsung
7.1.6. RIM
Section 8.
Smartphone Market Forecasts
8.1. Handset Market Value Segmentation
8.2. Smartphone Shipments by Price Band
8.3. Regional Smartphone Penetration
8.4. Regional Smartphone Shipments
8.5. Regional Smartphone Revenues and ASPs
Section 9.
Company Directory
Section 10.
Acronyms
Scope of Study
Sources and Methodology
Notes
28 Tables
9 Charts
- Q3 2010 Vendor Market Share
- 2010 OS Market Share
- Smartphone Shipments by Operating System
- Smartphone Shipments by OEM
- Stand Alone Smartphone Application Processor Vendor Market Shares
- Standalone Smartphone Baseband Vendor Market Shares
- Wireless Handset Shipments by Value Segment
- Smartphone Shipments by Price Band
- Cumulative Application Downloads by Key OEM
6 Figures
- Install Base of Android OS by OS Version
- State of Smartphone Patent Suits
- Mobile 3D Conceptual Image
- Auto stereoscopic Display
- Augmented Reality Possibilities
- Nokia Smartphone Shipments 2Q 2007 to 2Q 2010