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Mobile Social Networking
Microblogging, Content Sharing, Location Tagging, Entertainment, and UC
Research Report
- Pages
- 36
- Deliverables
-
- Released
- 3Q 2011
- Product Code
- RR-SOCL-11
- Price
- Login
While the early adopters of mobile social networking were tech-savvy and relatively affluent smartphone owners, there are now more and more users coming aboard for whom mobile is the only regular form of access to social networking. Mobile phone ownership gave these people access to personal telecommunication, and mobile Internet connectivity is taking that communication to a whole new level. Besides making the world a more connected place, social networks have also added a social dimension to the ongoing data revolution. Social data can be used by marketers to refine and target their messages. Distributors of digital content can use them to figure out what people like to see and hear. And even banks could draw on them to help decide on whether or not an individual is worth lending money. All these uses of data, and many more, have in turn created an entirely new growth industry in social analytics. This study focuses on social networking on mobile handsets. The qualitative part of the study describes how mobile usage impacts the way consumers access social networking services and what these changes means to the services and companies that rely on them. There is also an overview of related competitive and technological issues, with special emphasis on social analytics. The quantitative part provides market forecasts on user bases and end-user revenues, broken down by geographic regions and selected countries. It also presents data on relevant consumer trends gathered by ABI Research’s Bi-Annual Consumer Technology Barometer, which was conducted in seven countries (China, France, Germany, India, South Korea, the United Kingdom, and the United States) during the third quarter of 2011.
What Questions Does This Report Answer?
- How does mobile access affect the way consumers use social networking services?
- How many users do social networking services have?
- What percentage of the users access the services from mobile handsets?
- How much end-user revenue do social networking services generate from advertising and virtual goods?
- What percentage of the revenue is attributed to mobile usage?
- What is the value chain in the provision of mobile social networking services?
- How can social analytics help businesses enhance their operations?
- How do age and gender affect mobile social networking usage?
Who Needs This Report?
- Social networking services
- Social application developers
- Mobile operators
- Mobile handset manufacturers
- Social analytics vendors
- Marketing and advertising agencies
- Consumer brands
- Financial investors
Table of Contents
-
Executive Brief
- User Base Forecast
- Mobile Use Cases in Social Networking
- Inhibitors
- Revenue Forecast
- Summary and Strategic Recommendations
Section 1.
EXECUTIVE SUMMARY
Section 2.
BUSINESS ISSUES
Section 3.
TECHNOLOGY ISSUES
Section 4.
COMPETITIVE LANDSCAPE
Section 5.
MARKET FORECASTS AND CONSUMER SURVEYS
Section 6.
COMPANY DIRECTORY
Section 7.
ACRONYMS
- Social Networking Site Users
- Mobile Social Networking Site Users
- Share of Mobile Users of All Social Networking Site Users
- Penetration of Social Networking Sites against Population
- Penetration of Mobile Social Networking Sites against Population
- Advertising Revenues for Social Networking Sites
- Virtual Goods Revenues for Social Networking Sites
- Total End-User Revenue from Advertising and Virtual Goods
- Annual End-User ARPU from Advertising and Virtual Goods
- Mobile Advertising Revenues for Social Networking Sites
- Mobile Virtual Goods Revenues for Social Networking Sites
- Total Mobile End-User Revenue from Advertising and Virtual Goods
- Annual Mobile End-User ARPU from Advertising and Virtual Goods
- Share of Mobile of All Social Networking Site Revenues
- Interest in Social Networking Apps vs. Other Apps - Germany
- Interest in Social Networking Apps vs. Other Apps - France
- Interest in Social Networking Apps vs. Other Apps - United Kingdom
- Interest in Social Networking Apps vs. Other Apps - China
- Interest in Social Networking Apps vs. Other Apps - India
- Interest in Social Networking Apps vs. Other Apps - South Korea
- Interest in Social Networking Apps vs. Other Apps - United States
- Interest in Social Networking Apps - Cross-Country Comparison
- Uptake of Mobile Social Networking vs. Other Activities
- Frequency of Mobile Social Networking by Age and Gender
- Popularity of Selected Social Networking Services on Mobile
- Uptake of Selected Social Networking Activities on Mobile - Messaging and Profile Updates
- Uptake of Selected Social Networking Activities on Mobile - Media Sharing
- Uptake of Selected Social Networking Activities on Mobile - Content Viewing
- Mobile Social Networking Users
- Mobile Social Networking Revenues
- The Value Chain of Mobile Social Networking Services
- The Forecast Model