Released

1Q 2010

Product Code

VM-ONB-102

Price

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On-board handset-based navigation software providers are assessed based on a limited number of Innovation and Implementation criteria related to their branded and/or white-label solutions.

Implementation

• Market Share - Overall share of installed base and sales market share
  
  
• Carrier agreements - Number and importance of partnerships with carriers
  
  
• Handset and PDA manufacturer agreements - Number and importance of partnerships with handset manufacturers
  
  
• Market positioning - Quality and relevance of communication, branding, and marketing campaigns and programs
  
  
• Mobile platforms and form factor coverage - Number of supported mobile platforms, operating systems, and handset models
  
  
• Organizational health - Financial and overall organizational strength
  
  
• Global coverage - Global presence in North America, Europe, Asia-Pacific, and developing regions
  
  
• Quality and reliability - Consistency of the navigation experience
  
  
• Customization - Quality and timeliness of white label implementation flexibility
  
  

Innovation

• Navigation features - Number and relevance of options, such as routing options, navigation modes, map display modes, etc.
  
  
• Local search - Local search, premium content, and local partnerships
  
  
• Map upgrades - Frequency and ease of use
  
  
• Traffic information - Availability of real-time traffic information at no additional cost
  
  
• Business model/pricing options - Number and relevance of pricing options
  
  
• Open APIs - Flexibility to interface with other applications
  
  
• Sharing- Functionality to share POIs, routes, and landmarks with friends and family