Release Date

3Q 2011

Product Code

VM-OFFB-103

Price

Login

Introduction

This vendor matrix provides an assessment of navigation software solution vendors offering web based routing and navigation software with Java or BREW running on feature phones that communicate with servers, download maps and directions, and display these on the phone screens. The assessment is based on a limited number of criteria related to excellence in both implementation and innovation as outlined below:

Implementation

· Market share: Overall share of installed base and sales

· Carrier/handset agreements: Number and importance of partnerships with carriers and handset vendors

· Application store agreements: Availability of applications on major stores

· Market positioning: Quality and relevance of communication, branding, and marketing campaigns and programs

· Advertising: Successful campaigns and the ability to support and generate advertising in the future

· Mobile platform coverage: Number of supported mobile platforms, operating systems, and handset models

· Organizational health: Financial and overall organizational strength

· Global coverage: Global presence in North America, Europe, Asia-Pacific, and developing regions

· Quality and reliability: Consistency of the navigation experience

· Privacy: Efforts to actively address the emerging issues of privacy and customer awareness and protection

 

Innovation

· Navigation features: Number and relevance of such options as routing, navigation modes, and map display modes

· Speech technology: Availability of speech recognition and text-to-speech functionality 

· Local search: Local search, premium content, and local partnerships developed either in-house or in partnership

· Traffic information: Availability of real-time traffic information and historical trend analysis

· Business model/pricing options: Number and relevance of pricing options as well as future plans regarding how this model will evolve

· Open APIs: Flexibility to interface with other applications

· Speed camera alerts: Availability of speed camera alerts

· Telematics support: Support for consumer grade telematics applications with consideration as well for commercial telematics applications

· Augmented reality: Availability of augmented reality navigation