Pages

62

Deliverables

Released

4Q 2011

Product Code

RR-MWAL-11

Price

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A key element to consumer adoption of mobile payments is how various and disparate elements function and coexist digitally for a consumer. It is unlikely that consumers will respond favorably to mobile "wallets" that only work for one payment card, related loyalty cards, or with one merchant. They will most likely respond to entities who can aggregate the widest range of payment related "cards" and functionality as possible - including multiple/competing cards, loyalty and reward programs, and the widest range of offers. Providing this functionality in the form of software and hardware is difficult and it is unclear what entities might best provide mobile wallets to consumers. This report will look at the challenges to mobile wallet acceptance, drivers and business models, what companies will most likely succeed in offering mobile wallets, and how they integrate into broader capabilities - such as a digital wallet and smart wallet. Forecasts include active subscribers of mobile wallets, by category of issuing entity (MNO, OS player, bank, merchant, etc.). Other forecasts are mobile loyalty/reward uptake rates (active users) and offers uptake rates (active users, $ value).

What Questions Does This Report Answer?

• Who will win the mobile wallet wars?
• Will banks and merchants offer mobile wallets?
• Where do Visa, MasterCard, American Express, and PayPal fit in the mobile wallet strategies?
• What markets will adopt mobile wallets?
• What are the key features and benefits of mobile wallets that will resonate with consumers?
• Can mobile coupons via NFC-enabled mobile wallets succeed?

Who Needs This Report?

• Merchants
• Retailers
• Payment providers
• Payment card companies
• Banks
• MNOs
• OS providers
• OEMS
• Semiconductor manufacturers
• Payment infrastructure vendors
• Mobile wallet vendors