Subscriber Data Management

Driving Revenues and Loyalty with Networks, Analytics, Billing, and Rating Systems

Challenged to find growth, protect their customer bases and compete against swift Internet companies, MNOs are exploring ways to leverage their assets, primarily subscriber information, to create highly personalized mobile services.

In this study, ABI Research outlines the key elements MNOs must utilize to develop successful personalized services. The report describes ways to navigate the barriers that can obstruct services; it identifies the services that are and will be successful today and in the future, and includes profiles and critiques of 23 vendors which provide solutions for personalized services. Forecasts include MNO service revenue from personalized services, personalized services subscribers, and vendor revenue from the sale of service personalization equipment, software and services.

What Questions Does This Report Answer?

  • What are the key elements MNOs must leverage to develop personalized services?
  • What are the key years for expansive growth in personalized services?
  • What are the ramifications for MNOs that choose not to develop personalized services?
  • What must MNOs do to develop the right personalized services quickly and efficiently?
  • What must vendors do to successfully sell into MNOs?
  • What personalized services are being offered successfully today and who is offering them?
  • What will be the most successful personalized services?
  • Who are the vendors and what are the strengths and weaknesses of their offerings?

Who Needs This Report?

  • Business intelligence solutions providers
  • Handset manufacturers
  • IMS vendors
  • Location and presence enablers
  • Messaging gateway vendors
  • MNOs
  • Mobile advertisers
  • Mobile advertising solutions providers
  • Mobile analytics solutions providers
  • Mobile Internet enablers
  • Real-time charging and rating solutions providers
  • Subscriber data management solutions providers

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Key Enablers for MNOs
Executive Summary: Summary and Strategic Recommendations
CHARTS:

Section 1.
Executive Summary
1.1. Market Opportunity Overview
1.1.1. MNOs' primary tools
1.1.2. Personalized services to watch
1.2. Market Drivers
1.2.1. Demand Drivers
1.2.2. Supply Drivers
1.3. Barriers
1.3.1. Demand Barriers
1.3.2. Supply Barriers
1.4. Forecasts
1.4.1. Personalized Services Revenue
1.4.2. Subscriber Adoption of Service Personalization
1.4.3. Vendor Revenue, Service Personalization Equipment, Software, Services

Section 2.
Conclusions and Recommendations
2.1. For MNOs
2.1.1. Conclusions
2.1.2. Recommendations
2.2. For Vendors
2.2.1. Conclusions
2.2.2. Recommendations

Section 3.
Market Issues
3.1. Fantasy World, Realities of Service Personalization
3.2. Enablement Issues
3.2.1. IMS
3.2.2. Subscriber Data Management
3.2.3. Real-time charging
3.2.4. IMS: The Business Case
3.3. Today's Personalized Mobile Services
3.3.1. Services enabled by real-time billing
3.3.2. Loyalty Programs
3.3.3. Enhanced Customer Service
3.3.4. Advanced Messaging
3.3.5. Policy Management
3.3.6. Customized Web
3.3.7. Third party application development
3.4. Tomorrow's Personalized Mobile Services
3.4.1. Subscriber Self-Service
3.4.2. Predictive program selection/program recommendations
3.4.3. Cross-device personalization
3.4.4. Mobile Advertising
3.4.5. Broker to off-portal applications
3.4.6. Network micro-segmentation
3.5. Business Intelligence, Predictive Modeling
3.6. Key Issue — Subscriber Privacy
3.7. Identity Management

Section 4.
Technology Issues
4.1. The IMS Architecture
4.2. Policy Decision Function
4.2.1. IMS Real-Time Charging
4.2.2. DIAMETER
4.2.3. IMS Operation Support Services and Billing Support Services

Section 5.
Key Industry Players
5.1. MNOs
5.1.1. 3 Austria
5.1.2. AT&T Wireless
5.1.3. Pelephone
5.1.4. Sprint Wireless
5.1.5. Subscriber Profile User Group
5.2. Vendors
5.2.1. Acision
5.2.2. Airwide Solutions
5.2.3. Alcatel-Lucent
5.2.4. Amethon
5.2.5. Bango
5.2.6. Blueslice Networks
5.2.7. Bridgewater Systems
5.2.8. Carrier IQ
5.2.9. Cisco Systems
5.2.10. Comverse Technology Inc
5.2.11. Ericsson
5.2.12. Hewlett-Packard
5.2.13. Huawei Technologies Co Ltd
5.2.14. Nokia-Siemens Networks
5.2.15. Openwave Systems Inc
5.2.16. Quattro Wireless
5.2.17. Redknee Inc
5.2.18. Sybase 365
5.2.19. Telcordia Technologies Inc
5.2.20. Ventraq Inc
5.2.21. VeriSign
5.2.22. Xeround
5.2.23. ZTE Corporation

Section 6.
Market Forecasts
6.1. Forecast Methodology
6.1.1. Personalized Services Revenue
6.1.2. Personalized Services Subscribers
6.1.3. Vendor Revenue, Service Personalization equipment, software, services
6.2. Market Forecasts
6.2.1. Personalized Services Revenue
6.2.2. Personalized Services Subscribers
6.2.3. Vendor Revenue, Service Personalization Equipment, Software, Service

Section 7.
Company Directory

Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • Personalized Services Revenue, Total Market, Forecast by Service Type: 2008 to 2014 ($ Millions/ (%)
  • Personalized Services Revenue, Total Market, Forecast by Region: 2008 to 2014 ($ Millions)
  • Personalized Services Revenue, Voice Services, World Market, Forecast by Region 2008 to 2014 ($ Millions)
  • Personalized Services Revenue, Messaging, World Market, Forecast by Region: 2008 to 2014 ($ Millions)
  • Personalized Services Revenue, Mobile Internet, World Market, Forecast by Region 2008 to 2014 ($ Millions)
  • Personalized Services Subscribers, World Market, Forecast by Region 2008 to 2014 (Millions)
  • Personalized Services Subscriber Penetration, World Market, Forecast by Region 2008 to 2014 (Millions)
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market, Forecast by Segment 2008 to 2014 (Millions)
  • Personalized Services Revenue, Total Market, Forecast by Service Type 2008 to 2014
  • Personalized Services Revenue, World Market, Forecast by Region 2008 to 2014
  • Personalized Services Revenue, Voice Services, Total Market, Forecast by Segment 2008 to 2014
  • Personalized Services Revenue, Messaging, World Market, Forecast by Region 2008 to 2014
  • Personalized Service Revenue, Mobile Internet, World Market, Forecast by Region 2008 to 2014
  • Personalized Services Subscribers, World Market, Forecast by Region 2008 to 2014
  • Personalized Services Subscriber Penetration, World Market, Forecast by Region 2008 to 2014
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market, Forecast by Segment 2008 to 2014

Charts
  • Personalized Services Revenue, Total Market by Service Type, 2009
  • Personalized Services Revenue, Total Market by Service Type, 2014
  • Personalized Service Subscribers, By Region, 2008-2014
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2008
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2014
  • Personalized Services Revenue, Total Market, Forecast by Service Type: 2008 to 2014
  • Personalized Services Revenue, Total Market by Service Type, 2009
  • Personalized Services Revenue, Total Market by Service Type, 2014
  • Personalized Service Subscribers, By Region, 2008-2014
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2008
  • Vendor Revenue, Service Personalization Equipment, Software, Services, Total Market by Segment, 2014

Figures
  • IMS Overview
  • IMS-Enabled Architecture
  • IMS Charging Architecture