Release Date

1Q 2011

Product Code

VM-MCOM-102

Price

Login

ABI Research evaluates vendors on the basis of Innovation and Implementation by selecting multiple criteria related to product/company characteristics that serve as proxies for the vendors' performance in these two areas.  Vendors are assigned numerical scores that are aggregated and analyzed to provide overall rankings for each vendor on the Innovation and Implementation axes.

 

For the evaluation of mobile commerce online shopping vendors, relevant criteria for Implementation included: physical merchant relationships (merchants who have physical locations); e-commerce merchant relationships (no brick-and-mortar locations); solution scope (does the solution include SMS, mobile Internet, and downloadable applications?); and financial and organizational health.

 

For Innovation, relevant criteria included: e-commerce platform integration (how seamlessly can mobile relate to existing e-commerce platform?), SMS functionality and features, mobile Internet functionality and features, and downloadable application functionality and features.

 

Vendors receive a “rating score” for each ABI Research–defined criterion under Implementation and Innovation.  These scores range from 0 to 100 and are based on available information as well as ABI Research assumptions.  The number of criteria for Implementation and Innovation may vary; however, this does not impact vendor ranking.

 

The rating scores assigned for each criterion are added to determine a “raw total score” for Implementation and Innovation.  A mathematical formula is then applied to adjust for the 0 to 9 rating system and the number of criteria so that vendors can be positioned along the x- and y-axes (with a maximum score of 100 for Implementation and Innovation).  The mathematical formula does not impact vendor ranking.  A weighting system is also used, so different criteria carry different weightings.