Mobile Commerce

Mobile Online Shopping and Mobile Payments for Virtual Goods Enter the Mainstream

In ABI Research's view, mobile commerce is defined as the use of a mobile phone to purchase services, or physical or digital goods. This study focuses on two emerging developments in mobile commerce: mobile online shopping and mobile payments for virtual goods. The report includes global forecasts for e-commerce, mobile online shopping (viewed as a subset of e-commerce), virtual goods, and mobile payments for virtual goods.

What Questions Does This Report Answer?

  • How much commerce will be conducted via mobile over the next five years?
  • What markets will be key for mobile commerce over the next five years?
  • Who are the winners and losers in mobile commerce?
  • Will virtual goods be successful?
  • What are the pitfalls for virtual goods?
  • What are the pitfalls for mobile online shopping?

Who Needs This Report?

  • Merchants/retailers
  • Merchant gateway providers
  • Payment providers
  • Mobile developers
  • Social games publishers
  • Mobile payment providers
  • MNOs
  • Social networks
  • Investment companies
  • Billing platform providers

Table of Contents

Executive Brief: Top-Line Forecast
Executive Brief: Drivers
Executive Brief: Inhibitors
Executive Brief: Market Share
Executive Brief: Summary and Strategic Recommendations

Section 1.
1.1. Market Opportunity Overview
1.2. Market Drivers, Mobile Online Shopping
1.2.1. Demand Drivers
1.2.2. Supply Drivers
1.3. Market Barriers, Mobile Online Shopping
1.3.1. Demand Barriers
1.3.2. Supply Barriers
1.4. Market Drivers, Mobile Payments for Virtual Goods
1.4.1. Demand Drivers
1.4.2. Supply Drivers
1.5. Market Barriers, Mobile Payments for Virtual Goods
1.5.1. Demand Barriers
1.5.2. Supply Barriers
1.6. Forecasts
1.6.1. Mobile Online Shopping
1.6.2. Virtual Goods
1.6.3. Mobile Payments for Virtual Goods

Section 2.
Conclusions and Recommendations
2.1. Mobile Online Shopping
2.1.1. Conclusions
2.1.2. Recommendations
2.2. Virtual Goods
2.2.1. Conclusions
2.3. Mobile Payments for Virtual Goods
2.3.1. Conclusions
2.3.2. Recommendations

Section 3.
Market Issues
3.1. Market Overview
3.1.1. Definitions
3.1.2. Scope of Report
3.2. Consumer Perceptions
3.3. Mobile Online Shopping
3.3.1. eBay
3.3.2. Amazon.com
3.3.3. State of the Industry and Future Trends
3.3.4. Key Players
3.4. Mobile Payments
3.4.1. As a Payment Option for Online Shopping
3.4.2. Virtual Goods
3.4.3. Gift/Loyalty Cards

Section 4.
Market Forecasts
4.1. Forecast Methodology
4.1.1. E-Commerce Revenue
4.1.2. Merchant Revenue Generated by Mobile Online Shopping
4.1.3. Mobile Online Shopping Revenue Forecasts
4.1.4. Mobile Online Shopping Revenue as a Percentage of E-Commerce Revenue
4.1.5. Virtual Goods Revenue
4.1.6. Mobile Payments for Virtual Goods
4.1.7. Mobile Payments for Virtual Goods
4.1.8. Mobile Payments for Virtual Goods as a Percentage of Virtual Goods Revenue
4.2. Market Forecasts
4.2.1. E-Commerce Revenue
4.2.2. Merchant Revenue Generated by Mobile Online Shopping
4.2.3. Mobile Online Shopping ARPU
4.2.4. Mobile Online Shopping Revenue as a Percentage of E-Commerce Revenue
4.2.5. Virtual Goods Revenue
4.2.6. Mobile Payments for Virtual Goods
4.2.7. Mobile Payments for Virtual Goods ARPU
4.2.8. Mobile Payments as a Percentage of Virtual Goods Revenue

Section 5.
Company Directory

Section 6.
Acronyms
Scope of Study
Sources and Methodology
Notes





Tables
  • E-Commerce Revenue, World Market, Forecast: 2008 to 2015
  • Merchant Revenue Generated by Mobile Online Shopping, World Market, Forecast: 2008 to 2015
  • Mobile Online Shopping Annual ARPU, Per Mobile Internet Subscriber, World Market, Forecast: 2008 to 2015
  • Mobile Online Shopping Revenue as a Percentage of E-Commerce Revenue, World Market, Forecast: 2008 to 2015
  • Virtual Goods Revenue, World Market, Forecast: 2008 to 2015
  • Mobile Payments for Virtual Goods, World Market, Forecast: 2008 to 2015
  • Mobile Payments for Virtual Goods Annual ARPU, Per Mobile Subscriber, World Market, Forecast: 2008 to 2015
  • Mobile Payments for Virtual Goods as a Percentage of Virtual Goods Revenue, World Market, Forecast: 2008 to 2015

Charts
  • E-Commerce, Mobile Online Shopping Revenue, World Market, Forecast: 2008 to 2015
  • Merchant Revenue Generated by Mobile Online Shopping, World Market, Forecast: 2015
  • Virtual Goods Revenue, World Market, Forecast: 2008 to 2015
  • Virtual Goods Revenue, Mobile Payments for Virtual Goods, World Market, Forecast: 2008 to 2015
  • Mobile Payments for Virtual Goods, World Market, Forecast: 2015
  • E-Commerce Revenue, World Market, Forecast: 2008 to 2015
  • Virtual Goods Revenue, World Market, Forecast: 2015
  • E-Commerce Revenue, World Market, Forecast: 2015
  • E-Commerce, Mobile Online Shopping Revenue World Market, Forecast: 2008 to 2015
  • Virtual Goods Revenue, Mobile Payments for VG World Market, Forecast: 2008 to 2015
  • Merchant Revenue Generated by Mobile Online Shopping World Market, Forecast: 2015