Pages

59

Deliverables

Released

4Q 2010

Product Code

RR-MMSG-10

Price

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The mobile messaging market has grown and evolved tremendously since SMS started to show its first signs of traction in the early 1990s. Messaging services have spread to every part of the world, and besides their traditional person-to-person character, are being increasingly used to deliver information from enterprises to customers. In terms of content, users are no longer restricted to messaging only in text, but can nowadays add pictures, video and audio as well. This study assesses key trends in mobile messaging services, with a focus on SMS, MMS, mobile email, and mobile IM. The qualitative part of the study includes analyses on the market drivers and inhibitors for each service segment, as well as an overview of the main technology issues. The quantitative part provides forecasts on related revenues and customer bases for the period 2009-2015. It also includes estimates of how the service segments are split between different types of usage and delivery technologies as of 2010, as well as estimates on the market shares of SMSC and MMSC vendors.

What Questions Does This Report Answer?

• What is and will be the size of the messaging market now and over the next five years?
• What are the key trends in mobile messaging?
• What are the dynamics of SMS, MMS, mobile email and mobile IM use, and how will they evolve over the next five years?
• How do geographic regions differ in terms of messaging adoption?
• How do the markets for business and consumer messaging differ?
• Who are the market leaders for SMSC and MMSc infrastructure?

Who Needs This Report?

• Mobile operators
• SMSC vendors
• MMSc vendors
• Mobile device manufacturers
• Third-party messaging aggregators
• Mobile applications stores
• Mobile email vendors
• Interexchange/GRX vendors
• Mobile IM providers
• Mobile advertising companies
• Speech-to-text companies
• Mobile and mobile messaging industry organizations