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56

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Release Date

3Q 2010

Product Code

RR-MEDIA-10

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The consumer electronics industry continues to evolve, engendering new features such as Internet connectivity, and expanding the opportunities for new services and business models. End-user engagement in kind must adapt and change to better suit the shifting expectations of consumers. This study discusses several surveys conducted by ABI Research over the course of the past three years in an effort to understand these transitions better.

Interest in and consumption of online media continues to grow in strength and while the pay-TV operators have not seen a material impact on their subscriber bases yet, early indicators suggest there is competition on the horizon. While there does not appear to be any threat of a mass migration away from more traditional pay services, there are certainly consumers who are at the very least willing to entertain the idea of cutting the cord, as it were: 13% of respondents who owned a TV said they would consider cancelling their pay-TV service for an alternative such as OTA broadcasts and online media. While the younger demographics still comprise the groups most likely to consume digital media, there has been a significant growth amongst older consumers as well. The computer remains the most desired device to bring content from the Internet to the TV, but Internet-connected TVs also command strong interest.

What Questions Does This Report Answer?

• Which consumer electronic devices are in consumers' households?
• What are the penetration rates and types of home networks in US households?
• Which devices do consumers connect to their home networks?
• How are consumers using and storing content?
• How are consumers renting/viewing premium long-form content?
• Are consumers interested in dropping pay-TV for OTA and/or broadband or Internet content?

Who Needs This Report?

• Consumer electronics manufacturers
• Content holders
• Service operators
• Set-top box manufacturers