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Mobile Commerce and Virtual Goods

Mobile Online Shopping, Software-based Proximity Payments

Research Report

Pages
53
Deliverables
Released
4Q 2010
Product Code
RR-MCOM-10
Price
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Mobile commerce is being led by mobile online shopping (consumers using mobile phones to complete a retail purchase transaction). 4Q 2010: a new high-water market for mobile commerce. This study forecasts sales generated by mobile by region, plus verticals in the US market such as apparel, consumer electronics, books/DVDs, travel, and entertainment tickets. The report also presents details of evolving consumer behavior and use-cases for mobile commerce.

What Questions Does This Report Answer?

  • How large is the mobile commerce market in 2010 globally and regionally?
  • How large will the mobile commerce market be in 2011-2015, globally and regionally?
  • What are the leading technologies and innovations for mobile online shopping?
  • Who are the top-selling merchants in mobile online shopping?
  • What are the top-selling vertical categories in mobile online shopping?
  • What strategies will lead to success for mobile online shopping retailers?

Who Needs This Report?

  • Retailers
  • Investors
  • Payment providers
  • Banks
  • Application development platforms
  • Retail brands
  • MNOs
  • Mobile technology platform providers

Table of Contents

  • Executive Brief

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Introduction
1.1.1. Out of Scope
1.2. Market Drivers, Mobile Online Shopping
1.3. Market Barriers, Mobile Online Shopping
1.4. Market Development, Mobile Online Shopping
1.4.1. State of the Industry
1.4.2. Innovation Flourishing
1.4.3. Travel
1.4.4. What are shoppers buying? Analysis of US Mobile Commerce
1.4.5. Who are the biggest US m-commerce merchants?
1.4.6. What are the trends in shopping apps? Analysis of the Apple App Store
1.4.7. Lifestyle Shift
1.5. Market Forecasts, Mobile Online Shopping
1.5.1. United States, Excluding Travel
1.5.2. Europe
1.5.3. Asia

Section 2.
Conclusions and Recommendations
2.1. Mobile Online Shopping
2.1.1. Conclusions
2.1.2. Recommendations

Section 3.
Market Anatomy
3.1. Market Overview
3.1.1. Definitions

Section 4.
Market Development
4.1. Introduction
4.2. Software-based Proximity Payments
4.2.1. Market Drivers
4.2.2. Market Barriers
4.2.3. SBPP Case Studies
4.2.4. Cimbal
4.2.5. FaceCash
4.2.6. BAMpay
4.2.7. TabbedOut
4.2.8. Quantexx
4.3. Mobile Online Shopping
4.3.1. State of the Industry
4.3.1.1. Innovation Flourishing
4.3.2. What are shoppers buying? Analysis of US Mobile Commerce
4.3.2.1. Travel
4.3.2.2. Who are the biggest US mobile commerce merchants?
4.3.3. What are the trends in shopping apps? Analysis of the Apple App Store
4.3.4. Daily Deals, Personal Shoppers
4.3.4.1. Woot
4.3.4.2. Groupon
4.3.4.3. Sccope
4.3.4.4. Tecca (Best Buy)
4.3.4.5. Gilt Groupe
4.3.4.6. Big In Japan/ShopSavvy
4.3.5. Carrier Billing for Physical Goods
4.3.5.1. Danal's Experience
4.3.5.2. SK Telecom's T-Cash
4.3.5.3. BOKU, mopay, and Vodafone
4.3.6. Retailers
4.3.6.1. 1-800-FLOWERS
4.3.6.2. Alibaba Group/Taobao
4.3.6.3. Amazon
4.3.6.4. Baby Phat
4.3.6.5. CVS/Caremark
4.3.6.6. Disney's Toy Hopper
4.3.6.7. eBay
4.3.6.8. IKEA's Augmented Reality
4.3.6.9. JCPenney
4.3.6.10. Major League Baseball
4.3.6.11. Staples
4.3.6.12. Toy Story 3 Hong Kong, Click to Buy (
4.3.7. Enablers/Vendors
4.3.7.1. Demandware
4.3.7.2. Usablenet
4.3.7.3. ATG
4.3.7.4. Digby
4.3.7.5. PayPal

Section 5.
Technology Issues
5.1. Applicable Bearer Technologies
5.1.1. SMS
5.1.1.1. Two-way Actionable Alerts
5.1.1.2. Text/App Combinations
5.1.2. Mobile Internet
5.1.2.1. WAP
5.1.2.2. Proxy-based Browsers
5.1.2.3. Full Internet Browsers
5.1.3. Downloadable Mobile Applications
5.1.3.1. Mobile Apps Outlook

Section 6.
Market Forecasts
6.1. Forecast Methodology
6.1.1. E-Commerce Sales
6.1.2. Mobile Online Shopping Sales
6.1.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
6.2. Market Forecasts
6.2.1. E-Commerce Sales
6.2.2. Mobile Online Shopping Sales
6.2.2.1. North America
6.2.2.2. United States, Total Including Travel
6.2.2.3. United States, Travel
6.2.2.4. United States, Excluding Travel
6.2.2.5. Europe
6.2.2.6. Asia
6.2.2.7. Latin America and the Middle East & Africa
6.2.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales

Section 7.
Company Directory
Acronyms
Table of Contents
Scope of Study
Sources and Methodology
Notes




5 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1-1
E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
1-2
Mobile Online Shopping Sales, World Market, Forecast: 2008 to 2015
1-3
Mobile Online Shopping Sales as a Percentage of E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
1-4
Mobile Commerce Sales By Category, United States Market Forecast, 2010 to 2015
4-1
Sampling of "Shopping" iPhone Apps, Sep-10
12 Charts
  • Mobile Commerce Sales By Category
  • Mobile Online Shopping Sales
  • E-Commerce Sales, Excluding Travel
  • Mobile Commerce Sales By Category
  • Mobile Commerce Sales Travel Category
  • Mobile Commerce Sales By Company
  • E-Commerce Sales, Excluding Travel
  • Mobile Online Shopping Sales
  • E Commerce Sales Excluding Travel
  • Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
  • Mobile Online Shopping Sales, World Market, Forecast: 2008 to 2015
  • Mobile Commerce Sales by Category, US Market: 2010
4 Figures
  • Gilt Groupe App, Gilt on the Go, iPhone
  • Amazon iPhone App
  • eBay Fashion App, iPhone
  • GreenTomato Toy Story 3 iPhone app