Mobile Cloud Computing

Next Generation Browsers, Widgets, SIM, Network-as-a-Service, and Platform-as-a-Service

Apple’s iPhone has sparked a new consumer interest in mobile applications. The number of mobile app stores and application offerings are growing rapidly. Yet limited processing power, battery life and data storage – even in smartphones – will limit mobile application growth in the mass market.

This study explores how cloud computing technologies will become a disruptive force in the mobile world, making mobile apps more sophisticated and allowing them to be offered to a much broader audience of mobile subscribers. It details the mobile applications that will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Forecasts include subscribers and revenue by region and application category using mobile cloud applications.

What Questions Does This Report Answer?

  • What are the challenges to mobile application growth?
  • What are the keys to mobile application growth?
  • Why are mobile cloud applications the future of mobile applications?
  • What mobile cloud applications will drive subscriber and revenue growth?
  • Why will PaaS players become important to mobile applications?
  • What new business models will result from mobile cloud applications?
  • Who are the players that are key to mobile cloud applications?
  • Will MNOs benefit from mobile cloud applications?
  • Will there be geographical differences in the market acceptance of mobile cloud applications?

Who Needs This Report?

  • MNOs
  • PaaS providers
  • Mobile network infrastructure providers
  • ISPs
  • Mobile OSS/BSS providers
  • CRM vendors
  • OEMs
  • Smart Card (SIM) vendors
  • Mobile browser vendors
  • ASPs
  • Mobile application developers
  • SaaS providers
  • Enterprise solutions providers
  • Cloud computing vendors
  • Location services providers
  • Social networks

Table of Contents


Section 1.
Executive Summary
1.1. Market Opportunity Overview
1.2. Mobile Cloud Applications
1.2.1. Definition
1.2.2. Types of Applications
1.3. Market Drivers
1.3.1. Demand Drivers
1.3.2. Supply Drivers
1.4. Barriers
1.4.1. Demand Barriers
1.4.2. Supply Barriers
1.5. Forecasts
1.5.1. Mobile Cloud Computing Subscribers
1.5.2. Mobile Cloud Computing Revenue

Section 2.
Conclusions and Recommendations
2.1. For MNOs
2.1.1. Conclusions
2.1.2. Recommendations
2.2. For Vendors, Application Developers
2.2.1. Conclusions
2.2.2. Recommendations

Section 3.
Market Issues
3.1. Defining Cloud Computing, Applications, Mobile Context
3.1.1. Cloud Computing
3.1.2. Cloud Services
3.1.3. Web Applications
3.1.4. Mobile Web Applications versus Native Applications on Handsets
3.2. Mobile Cloud Applications, Types
3.2.1. Productivity
3.2.1.1. Data Sharing/collaboration
3.2.1.2. Customer Relations Management
3.2.1.3. Calendaring/scheduling
3.2.1.4. Invoicing/merchant services
3.2.1.5. Multi-tasking
3.2.1.6. Practice Management
3.2.1.7. People/Pet Tracking
3.2.1.8. Cloud Phones
3.2.1.8.1. CloneCloud
3.2.2. Utilities
3.2.2.1. Data Storage
3.2.2.2. Remote Access
3.2.2.3. Health Monitoring/Tracking
3.2.2.4. Mobile Banking
3.2.2.5. Transit Scheduling/Tracking
3.2.3. Social Networking
3.2.4. Games
3.2.5. Search
3.3. Getting There -- Mobile Cloud Applications Interface Options
3.3.1. Soonr's Difficult Choices
3.3.2. Mobile Browsers
3.3.2.1. What Type of Browsers Are There?
3.3.2.2. Adaptation
3.3.2.3. Advantages
3.3.2.4. Disadvantages
3.3.3. Widgets
3.3.3.1. Advantages
3.3.3.2. Disadvantages
3.3.4. Smart Card Web Server
3.3.4.1. Advantages, Disadvantages
3.3.5. Voice-Activated Services
3.3.6. Optical Character Recognition
3.3.7. Hypervisors
3.4. Standards Initiatives
3.4.1. Open Mobile Terminal Platform/BONDI Initiative
3.4.2. C Specifications
3.4.3. Open Mobile Alliance
3.4.4. GSM Association
3.5. Mobile Cloud Application Enablers
3.5.1. Platform as a Service
3.5.1.1. PaaS Impact on Mobile Cloud Applications
3.5.1.2. Amazon Web Services
3.5.1.3. Forcecom
3.5.1.4. Google App Engine
3.5.2. Network as a Service
3.5.2.1. Vodafone Group
3.5.2.2. China Mobile
3.5.2.3. NaaS Outlook
3.5.3. INQ Mobile
3.6. Mobile Infrastructure Capacity/Traffic
3.6.1. Effects of Mobile Data Usage on Networks
3.6.2. Backhaul
3.6.3. G Coverage/Intermittent Connectivity
3.7. Business Models
3.7.1. Application Store
3.7.2. Standardized APIs, Direct and Indirect Billing
3.7.3. PaaS
3.7.4. Interconnect Model
3.7.5. Inter-partner Model

Section 4.
Technical Issues
4.1. Network Infrastructure
4.1.1. Capacity enablers ??? backhaul
4.2. The Mobile Software Ecosystem
4.2.1. Operating Systems
4.2.2. Open Source Operating Systems
4.2.3. Will Open Source Become Dominant?
4.2.4. Mobile Browsers
4.2.5. The Components of the Web Browser
4.3. Web Programming, Standards
4.3.1. Mobile Web Evolution
4.3.2. Web 2.0
4.3.3. AJAX
4.3.4. JavaScript
4.3.5. HTML 5

Section 5.
Key Industry Players
5.1. MNOs
5.1.1. Vodafone Group
5.2. Vendors
5.2.1. ACCESS Company LTD
5.2.2. Adobe Systems Inc
5.2.3. Aepona Ltd
5.2.4. AOL LLC
5.2.5. Bitstream
5.2.6. Ditech Networks
5.2.7. Gemalto
5.2.8. Google
5.2.9. GogoBeans
5.2.10. Microsoft Corporation
5.2.11. Nuance Communications Inc
5.2.12. Opera Software ASA
5.2.13. Palm Inc
5.2.14. SAP/Highdeal
5.2.15. Skyfire
5.2.16. Soonr
5.2.17. Upvise

Section 6.
Forecasts
6.1. Forecast Methodology
6.1.1. Mobile Cloud Application Subscribers
6.1.2. Mobile Cloud Application Revenues
6.2. Market Forecasts
6.2.1. Mobile Cloud Application Subscribers
6.2.1.1. Blended numbers
6.2.1.2. Subscribers -- General Trends
6.2.1.3. Subscribers -- Application Trends
6.2.1.4. Subscriber Trends ??? Asia-Pacific
6.2.1.5. Subscriber Trends ??? Africa
6.2.1.6. Subscriber Trends ??? Middle East
6.2.1.7. Subscriber Trends ??? North America
6.2.1.8. Subscriber Trends ??? Latin America
6.2.1.9. Subscriber Trends ??? Western Europe
6.2.1.10. Subscriber Trends ??? Eastern Europe
6.2.2. Mobile Cloud Applications Subscriber Penetration
6.2.3. Mobile Cloud Application Revenues
6.2.3.1. Revenue ??? General Trends
6.2.3.2. Revenue ??? Application Trends
6.2.4. Revenue -- Regional Application Trends
6.2.5. Mobile Cloud Applications ARPU

Section 7.
Company Directory

Section 8.
Acronyms
Sources and Methodology
Notes





Tables
  • Mobile Cloud Application Subscribers , World Market, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, Asia-Pacific, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category , Africa, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category , Middle East, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, North America, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, Latin America, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, Western Europe, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers, by Application Category, Eastern Europe, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Asia-Pacific, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Africa, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Middle East, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, North America, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Latin America, Forecast: 2008 to 2014
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Western Europe, Forecast: 2008 to 2015
  • Mobile Cloud Application Subscribers Penetration, by Application Category, Eastern Europe, Forecast: 2008 to 2016
  • Mobile Cloud Application Revenues, World Market, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Asia-Pacific, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Africa, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Middle East, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, North America, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Latin America, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Western Europe, Forecast: 2008 to 2014
  • Mobile Cloud Application Revenues, by Application Category, Eastern Europe, Forecast: 2008 to 2014
  • Mobile Cloud Application Average Revenue per User, MCA subscribers, World Market, Forecast: 2008 to 2014

Charts
  • Mobile Cloud Application Subscribers, World Market Forecast: 2008 to 2014
  • Mobile Cloud Application Revenue, World Market Forecast: 2008 to 2014
  • Mobile Cloud Application Revenue, by Application Category, Forecast: 2008 to 2014