Pages

48

Deliverables

Released

2Q 2009

Product Code

RR-HVA-09

Price

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Tier Two handset vendors are well-established companies with histories of moderate success in the mobile handset market. While these companies do not carry significant market share compared to Tier One manufacturers, they have developed significant expertise in creating handsets for the markets that they serve. Tier Two vendors have developed relationships with many global Tier One wireless operators through ODM and carrier infrastructure channels. Today these smaller vendors are seeking to expand their reach and influence in the global handset market through niche, regional, and value segment-expanding portfolio strategies.

This study investigates the historical qualities that have led to the unique strengths of nine key Tier Two handset vendors. The report analyzes the unique positions of these vendors based upon their handset portfolios, key markets of focus, and the value segments targeted by each organization.

What Questions Does This Report Answer?

• On what features are Tier Two handset vendors focusing?
• On what handset strategies are Tier Two handset vendors focusing?
• What are the current and future ASPs for Tier Two handset vendor products
• What are the key barriers to growth for Tier Two handset vendors?
• What are the technological strengths of Tier Two handset vendors?
• What regions are Tier Two handset vendors targeting?
• Where are the market opportunities for Tier Two handset vendors?
• Which are the key Tier Two handset vendors?

Who Needs This Report?

• CE vendors
• Cellular platform vendors
• Handset commercialization companies
• Handset OEMs and ODMs
• Mobile operators, service providers
• Retail chain stores