Pages

56

Deliverables

Released

1Q 2012

Product Code

RR-HACC-12

Price

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The opportunity to earn high margins from the sale of handset accessory products is becoming an increasingly attractive proposition, not only for OEMs, ODMs, distributors, and retailers, but also for handset vendors and mobile operators as well. Handset vendors are realizing that accessories can contribute to increasing sales and extend the product cycle of their high-end devices and mobile operators are finding that accessories can lead to higher ARPUs as they provide better comfort, convenience, and user experiences of mobile services. Also, handset accessories provide handset vendors and mobile operators further opportunities in brand building and promotion, as well as in expanding their product offerings. This study focuses on key handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories. It also examines key market drivers and barriers to growth, acquisition channels, technological trends, and future market potential for handset accessories.

What Questions Does This Report Answer?

• What are the key drivers, barriers, and latest trends influencing the market for handset accessories?
• What are the high-level business and marketing issues and the critical considerations for addressing the market for handset accessories?
• How big is the market for in-box and aftermarket handset accessories?
• What are the features, pricing, and market outlooks for various handset accessories?
• What is the impact of counterfeit handset accessory sales on the market?
• What role do Chinese and other Asian manufacturers play in the handset accessories market?
• What are the impacts of technological developments and substitution effect on the handset accessories market?
• How are OEMs, ODMs, handset vendors, and mobile operators driving the manufacturing of handset accessories?
• What roles do OEMs, handset vendors, mobile operators, distributors, and retailers play in the marketing, sales, and distribution of handset accessories?
• How will handset personalization and fashion accessories grow in the future handset accessories market?
• What are the key acquisition channels for handset accessories?
• How are smartphones affecting the design and sale of accessories?
• What is the opportunity for media tablet accessories?

Who Needs This Report?

• Handset vendors
• Smartphone vendors
• Accessory ODMs and OEMs
• Mobile operators and MVNOs
• Memory card vendors
• Handset battery vendors
• Wireless Bluetooth and corded headset vendors
• Handset charger and power supply vendors
• Bluetooth accessory OEMs
• Consumer electronic retailers
• Handset speaker and music stand vendors
• Handset-carrying accessory vendors
• Personalization, fashion, and other handset accessories vendors
• Distributors and retailers of mobile handsets and accessories
• Financial institutions involved with mobile communications
• Venture capitalists and other investors